EP088: 4 Essential Ways To Improve The Patients’ Perceived Value Of Your Practice

I first heard about the Birkin bag while watching Sex and the City (Season 4, Episode 11 titled “coulda, woulda, shoulda”) where Samantha, one of the 4main characters of the show is at a Hermès boutique and asks to see a Birkin.  

 

As the sales clerk hands over the red Birkin, he tells her the price and the 5-year waiting list to which she replies “for a bag?!!!” and his response is: 

 

“It’s not a bag, it’s a Birkin.” 

 

Now a Hermes Birkin bag’s price can range from $US40,000 to $US500,000. 

 

The question is how do companies like Hermes, whose bags are highly overpriced, get away with increasing prices year over year by an averagely of 14% without experiencing the slightest drop in demand?  

 

I think they've mastered the art of increasing their customers’ perceived value on their products. 

 

In this podcast, I’m showing you the 4 Essential Ways to Increase Patient’s Perceived Value of Your Practice. 

 

 

• Why do your patients buy your products/services?
• Is it better to decrease price or increase perceived value?
• 4 essential ways to increase perceived value to convert more patients

 

Thank you for checking it out.!💕 

 

 

Links mentioned in this episode: 

Discovery call booking link: https://onlinemarketingfordoctors.com/discovery-call-booking/  

 

7 Figure Samurai Sword Sales Guide For Clinics: https://onlinemarketingfordoctors.com/samurai-sales-guide/ 

 

8 Creative Ways To Generate More Positive Reviews For Your Practice: 

https://onlinemarketingfordoctors.com/generate-patient-reviews-webinar/ 

 

We’ve talked a lot about new patient conversion rate in our previous episodes, here are the links to check them out… 

https://onlinemarketingfordoctors.com/video-category/new-patient-conversion/  

https://onlinemarketingfordoctors.com/podcast-category/convert-more-new-patients/

 

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