ONLINE MARKETING FOR DOCTORS PODCAST

Ep031: 3 Strategies To Position Your Practice As THE Choice And Not Just A Choice In The Market

One of the most important aspects of marketing your practice is its positioning in the marketplace. This is often overlooked because positioning isn’t as sexy as getting Facebook Fans or Instagram Followers. However, it’s the best way to separate yourself from your competition, especially if you are in a crowded space.

So, we’ve dedicated an entire podcast to explore this topic, and provide strategies for you to implement to better position your practice as THE choice in the marketplace.

Ep030: How To Create Winning Content Offers That Prospects Definitely Want

In our last podcast episode, we talked about why the call to action ‘Book a Consultation or Appointment’ isn’t as effective any more, and what really works now instead.  

In this podcast, “How To Create Winning Content Offers That Prospects Definitely Want” we’re expanding on that idea and walking you through a step by step plan on how to create winning content and an irresistible offer that your prospects want now!

Ep029: Why ‘Book Appointment’ as a Call to Action Is Not Working Anymore

Have you noticed that most healthcare websites have something in common? A little button that you see everywhere titled… “Book a Consultation” or “Book Appointment”? And maybe these practices are starting to see fewer conversions or enquiries from these buttons.

In this latest podcast, “Why Book Appointment as a Call to Action Is Not Working Anymore” we‘re going to talk about why this simple call to action isn’t working as effectively in this ever increasingly competitive online market.

Ep028: 6 Sales Training Principles For Improving Your Sales Skills Without Sounding Salesy

Do you know that many doctors think sales and medicine don’t have that much to do with each other? Sales can be an uncomfortable topic for medical practitioners; so we wanted to provide some ideas on how to be better at sales and convert more enquiries into patients without sounding too salesy.

In this latest podcast, “6 Sales Training Principles For Improving Your Sales Skills Without Sounding Salesy” we are going to go through why practices need sales training and offer some ideas on how to excel at sales.

Ep027: How To Deal With The “How Much Does It Cost?” Question & Convert More Leads Into Bookings

Did you know that the “How much does it cost?” question, is the most frequently asked question that clinics are dealing with? For lower priced or simple services, it could be simple to answer this question directly, but when it comes to higher valued customised services like surgery, how do you answer this question without scaring prospects away? And instead, turnthe enquiry into a consultation booking and potential surgery after that?

In this podcast we are going to take an extensive look at how best to deal with the “Howmuch does it cost?” question, and provide you great strategies for turning more of these prospects into patients.

Ep0026: Sales Funnels and How They Help To Grow Your Practice on Autopilot

You have a nice online presence, experienced staff and things are going okay. However, you have lately started to realize that referrals aren’t at a level to sustain your practice in the long run, or your competition is starting to get more aggressive online; and that is concerning you.  You need a new strategy to attract new patients, build your online reputation, and set you as a trusted reliable source.

Ep025: Top 10 Tips For Creating Medical Website Content That Generates Higher Conversions

"Content is king" is an often-cited quote in the world of online marketing. It is the belief that content is central to the success of a website.

Have you ever wondered where the phrase “Content is King” stemmed from? In January 1996, Bill Gates wrote the an essay titled “Content is King”, which was published on the Microsoft website, in which he said  “Content is where I expect much of the real money will be made on the Internet, just as it was in broadcasting.”

But how do you create good content? What are the strategies you need for providing better content? On this podcast, we’re about to walk you through the Top 10 Tips ForCreating Medical Website Content That Generates Higher Conversions.

Ep024: How Cutting Back Clinic Services Can Help You Grow Faster

Are you trying to grow your practice by offering anything and everything that your patients could want or wish for? Yet, you still feel like it’s not enough? Are you struggling to allocate your time and resources to offer all the services that you think your practice needs to achieve the growth rate that you want?

On this podcast, we will look at the topic of how cutting back on clinical services can help you to grow faster.

Ep023: 7 Tips to Make Sure Leads Become Actual Patients

It's one thing to acquire new patient leads, this can be tricky enough, but what about ensuring their conversion and turning these leads into actual patients?  That can be even more difficult.

In this latest podcast, “7 Tips to Make Sure Patient Leads Become Actual Patients” we explore 7 easy ideas that you can implement that will help increase the likelihood that your leads will turn into a consultation and then a booked surgery.

Ep022: How To Increase Patient Engagement Through an Online Booking Application

In our latest podcast, we’re excited to welcome to the podcast channel Dr. John Morganpartner and veterinarian at the Gordon Vet Hospital in Pymble Australia.  Join us for this insightful podcast as we discuss the benefits and successes Gordon Vet Hospital has realized from implementing an online booking application.

Dr. John Morgan has gained a wealth of valuable experience and knowledge since graduating from Sydney University, including putting his emergency, dermatology and soft tissue surgery skills to work in Goulburn, NSW for a few years. He recently returned to Australia rejoining the Gordon Vet Hospital team after living in Canada for over two years. Gordon Vet Hospital is an independently owned hospital serving the community for more than 40 years, providing professional pet care as well as compassion and understanding to all animals and their owners.

Dr. John Morgan’s experiences adding an online booking application for Gordon Vet Hospital is “don’t miss” listening, as he’s provided a wealth of great personal experience to help anyone still considering adding their own online booking application, or finding new ways to extract more value out of their existing system.