ONLINE MARKETING FOR DOCTORS PODCAST

Ep054: 3 Healthcare Marketing Strategies To Deal With Coronavirus Threat

The coronavirus (COVID-19) outbreak is negatively impacting the world’s economy.  
There's been a lot of uncertainty and misinformation surrounding the outbreak, which has reflected in changing public behaviour with respect to items like toilet paper going out of stock. 
Given the reduction in travel, mass gatherings, and the need for more information, media consumption at home will likely increase, with online content consumption will gain a fair share. 
The question I have for you is... have you prepared your online presence for this sort of event yet? 
In this podcast, we are going to talk about 3 marketing strategies to deal with Coronavirus threat. 

 

Ep053: 3 Things You Must Do To Leverage Your Clinic Marketing at Cheap Cost

Video content represent 80% of all internet traffic this year (sourced from Cisco) and I’m showing you how to get started with video marketing as little as $120 (AUD not USD 😊). 
 
And I’ll also show you the NUMBER ONE piece of content that you need to start working on right now to build up email list (which is most valuable digital asset of your clinic) with warmer prospects for your clinics who will be ready to see you more than ever after the restriction period is over. Please check it out!

 

Ep052: An Uphill Battle, It’s Coming, Are You Ready?

I’m hoping that you take the time to listen to this. 
 
I shot this on my iphone for you, from my "crash studio" while dealing with the latest level of coronavirus lockdown measures. 
 
I was worried that people are not taking this moment seriously enough, missing both the reality and the opportunity that it can present. 
 
It's sort of a "now or never moment" for a lot of people, so please take this message seriously. 

Ep051: What Is The Key Driver Of a Mobile First Marketing Strategy For Clinics This Year & Onwards

You probably know that you should have a mobile friendly website, but what about your whole digital marketing strategy?  
 
Do you have a mobile first digital marketing strategy in place for 2021?   
 
As the trend towards mobile usage continues to grow and dominate the digital landscape, how are you taking advantage of this? 
Join our podcast today, as we share why video is the way of the future for your mobile first marketing strategy, and discover;  
  
⦁ Why video is taking over the mobile digital marketing landscape 
⦁ How to revamp your content strategy to capitalize on this change 
⦁ The importance of adding captions to all of your video content  
⦁ How to create great videos in no time with only a smartphone 
⦁ Online tools for creating high-quality videos with captions without spending a fortune on advertising  
 
I hope you enjoy listening to the podcast, and have a fantastic week!

 

Ep050: SMS Marketing, 7 Things To Consider

Texting has become the most preferred way to communicate. And so, how can you take advantage of this trend?  
In this podcast episode that I’m sharing with you today, I’m going to discuss the benefits of adding a texting solution to your practice, and the 7 things you should consider to make sure that you choose the best texting solution for your practice. 
Have a listen, and I hope that you find it useful for your practice.

Ep049: 6 Undeniable Benefits of Podcasting For Healthcare Professionals

In this episode, we’ll discuss the undeniable benefits of podcasting for healthcare professionals and why you should start podcasting today!   
 
Some of the great  insights and practice building techniques we’ll cover in this podcast, include;  
 
⦁ How podcasts can save you, and your audience, time and money 
⦁ How podcasts build better relationships with prospective and existing patients 
⦁ Build brand authority & generate additional income 
  
All of the details on the incredible benefits of podcasting are available in the full podcast, click below to listen. 

Ep048: 7 Ways Automation Can Improve Your Bottom Line Keep Your Schedule Full & Patients Coming Back

In todays’ podcast, we’re discussing how you can automate these processes in your practice to reclaim more time to focus on other more productive activities, while strengthening your patient relationships and increasing new patient leads. 
  
Some of the other great tips we cover in this podcast, include; 
 
⦁ Key notifications that should be automated 
⦁ How to use automation in new patient acquisition 
⦁ How to prevent negative online reviews with automation 
⦁ How personalised messages can be automated 
 
All of the details and more great marketing tips are available in the full podcast, click below to listen. 

Ep047: 10 Easy Ways to Attract & Retain Patients With Emails

In today’s podcast, we’ve going to talk about the 10 Easy Ways to Attract & Retain Patients Using Emails. 
 
Some of the great informative tips we’ll cover in this podcast, include;  
⦁ How to draft a killer subject line 
⦁ Ways to be entertaining with your emails 
⦁ Which is better: A graphic or text-based email 
⦁ The best strategy for communicating your message on email. 
  
All of the details and more email marketing tips are available in the full podcast, click below to listen.  

Ep046: How To Increase New Patient Conversions By Removing The Price Barrier

In this podcast, Tim Boon of Total Lifestyle Credit, joins us to discuss about “How to increase new patient conversions by removing the price barrier”. 
Some of the great topics we’ll cover in this podcast include… 
⦁ Total Lifestyle Credit’s Unique Offerings 
⦁ How A Clinic Can Remove The Price Barrier For New Patients 
⦁ Are You Losing 1 in 3 Clients? 
⦁ Don’t Change Your Business Model 
⦁ AHPRA, Marketing and Payment Plans 
⦁ Are You Missing Out On 20-30% Growth? 
⦁ Can You Complain About Sales? 
 
All of the details and much more is available in the full podcast, click below to listen.

Ep045: 3 Ways To Use Facebook Live & Instagram Stories To Generate More Patients

Are you interested in using more video content for your practice, and you’re wondering how Facebook Live and Instagram Stories can help generate more leads for you?  
 
In today’s podcast #45, we are going to talk about the 3 ways you can use Facebook Live and Instagram Stories to help generate more new patients for your practice.  
 
Some of the other great topics we’ll cover in this podcast include…  
⦁ The importance of video marketing 
⦁ Why use Facebook and Instagram Live Video for lead generation 
⦁ 3 ways to use Facebook and Instagram Live to generate viable leads for your clinic.  
  
All of the details and much more is available in the full podcast, click below to listen.