ONLINE MARKETING FOR DOCTORS PODCAST

Ep011: How to Buy Back Your Time So You Can Scale Your Practice Up

Have you ever noticed that in other areas of our lives, we change as we grow: our clothing style, where we live, where we eat. Yet how we use money and time — especially for practice owners —we seem to be very resistant to change?

I’d like to take you behind the scenes of one of the most powerful productivity concepts I’ve learnt as a business owner: buying back your time in both your work and personal lives.

Ep010: How to Step Away From Your Practice So It Grows On Its Own

The biggest thing that I’ve learnt when it comes to stepping away from a business that grows on its own is that you need a sales funnel. Regardless of what kind of business you have, everyone has some sort of sales funnel and if you can take your marketing and find ways to fine-tune it so you can constantly make income whether you're there or not, it is incredibly valuable.

So what is a sales funnel? Well, a sales funnel is a marketing system, it's the "ideal" process you intend your patients or customers to experience as they go from a prospective customer to a lead to a customer and then finally a repeat buyer.

Ep009: 5 of Our Favourite Marketing Ideas To Help Grow Your Practice Fast

Have you ever wondered what are the marketing ideas that can give you an edge in today’s fierce competition? Especially when you are a younger practice, it’s important to set up a repeatable system that could help you save time and grow your practice fast.

It’s good to ask which areas should you focus your resources on. There are so many and it can be hard to know where to direct your attention.

Ep008: 7 Medical Marketing Mistakes That Could Sink Your Practice

Have you heard the saying ”Successful people learn from their mistakes; the most successful people learn from the mistakes of others.”? 

There is a lot of truth behind that statement, and throughout the past 7 years I've seen first-hand how learning from other people's mistakes can help you benefit and grow your business by not making those same mistakes yourself!

After having met with many different healthcare professionals, we've learned that we all have our own unique issues, which usually require their own unique solutions. However, we've also noted some similarities in mistakes across many practitioners, and have developed a list of 7 common marketing mistakes that seem to happen quite a lot to healthcare practices.

Ep007: How To Handle Negative Reviews - A Guide For Your Practice

Just recently, I was on my way out on a Saturday night when I got an urgent message from one of my clients. He’d received a threatening email from a patient who was unhappy with his recent consultation, and he said he was going to leave a bad review online.

Of course, this is a situation no health care practitioner ever wants to deal with because it has serious potential to damage a doctor’s reputation: which is a key success element to his or her business.

People today google everything, with a fingertip click, your name and practice are exposed to the whole world, and a lot of healthcare professionals have no idea that this can make or break their online reputation.

 

Ep006: Grow Your Medical Practice Using These 6 New School Marketing Techniques

Did you know that one of the most important keys to a financially healthy practice is marketing? And not just any marketing. It has to be what's working right now to attract your target patient. It's true...to succeed in private practice today, you must leverage modern marketing tools and techniques to stay ahead of your competitors.

Ep005: 5 Reasons Why Patients Leave Your Website & Why The Patient Experience Is Important

Have you ever wondered why your website doesn’t do anything for you? Why website users just come and go without inquiring, calling or even subscribing to your newsletter or email list?

Have you asked yourself what are the common problems that negatively affect the patient or prospects’ experience on your website, and also how you can keep more patients on your website for a longer period of time, ideally converting website visitors into quality leads?

That is the million dollar question.

We have put together the 5 most common (and recoverable) problems affecting the patient experience with your website in our latest podcast, check it out.

 

Ep004: Truly Awesome Ways to Reduce Your No Show Rate

Our analysis shows there are some common factors contributing to no-shows; some of which you can’t control, as conflicts in the patient’s personal daily schedule, transportation problems, or unavoidable emergencies may affect one or two patients daily.

Patient no-shows and last-minute cancellations come with a big price tag for busy practices and in this podcast we are going to show you 12 truly awesome ways to reduce no-shows.

Ep003: 8 Steps to Automate Your Marketing & Scale Your Practice Up

As you know, running a practice can take over your entire life and change almost every aspect of your routine. So, how do you make sure the different facets of your business are getting the attention they need and deserve? How do you scale and generate profit for your practice while minimising your workload? 

Our answer is very simple. You need to automate.

Ep002: Doctor’s 8 Frequently Asked Questions About Medical Marketing

One of the most important keys to a financially healthy practice is marketing⎯but not just any marketing. We're here to chat to you specifically about medical marketing. After years of working with healthcare professionals, we've put together the 8 most frequently asked questions when it comes to medical marketing.