ONLINE MARKETING FOR DOCTORS PODCAST

Ep034: The Importance of Storytelling & How to Use It to Set Your Practice Apart From Others

Have you noticed that when you visit the About Us or Doctor Bio page on a website, we tend to see the same format?  They talk about their experience, education, professional resume, some photos etc.

These are all fine, but have you ever thought that they might be missing something that would set their profiles apart from other doctors? 

In this very podcast episode, we’re going to talk about how storytelling can set you and your practice apart from others, and how telling a story is the best way to connect you with your patients on a different emotional level. 

Ep033: How to Use Direct Response Marketing to Grow Your Practice With Dr Obinna Nwobi from Vascular Health Center.

Are you looking to grow your practice’s leads quickly? Dr Obinna Nwobi joins us as a special guest all the way from America on this podcast to discuss how he’s used Direct Response Marketing to grow his prospective leads very quickly.

Dr Obinna Nwobi is a board-certified vascular surgeon, who chose to practice in an underserved area in Florida, USA by opening the Vein Health Clinics. Through some trial and error, he has since discovered direct response marketing techniques that has seen him generating a lot of new leads at a fraction of what he was spending previously on his marketing efforts.  Would like similar results?

Ep032: 8 Business Tips For Building A Multi-Million Dollar Practice

Do you have dreams of building a multi-million dollar practice? But you’re just starting, or you’ve been in business for a while and you’ve noticed your growth has started to slow? Then this is the podcast for you.  

On this podcast we’ll be looking at ways for you to best position yourself to start growing your own multi-million dollar practice.  It doesn’t happen overnight, and rarely alone, but there are some basic tips that you can follow to get yourself on that road to financial success.

Ep031: 3 Strategies To Position Your Practice As THE Choice And Not Just A Choice In The Market

One of the most important aspects of marketing your practice is its positioning in the marketplace. This is often overlooked because positioning isn’t as sexy as getting Facebook Fans or Instagram Followers. However, it’s the best way to separate yourself from your competition, especially if you are in a crowded space.

So, we’ve dedicated an entire podcast to explore this topic, and provide strategies for you to implement to better position your practice as THE choice in the marketplace.

Ep030: How To Create Winning Content Offers That Prospects Definitely Want

In our last podcast episode, we talked about why the call to action ‘Book a Consultation or Appointment’ isn’t as effective any more, and what really works now instead.  

In this podcast, “How To Create Winning Content Offers That Prospects Definitely Want” we’re expanding on that idea and walking you through a step by step plan on how to create winning content and an irresistible offer that your prospects want now!

Ep029: Why ‘Book Appointment’ as a Call to Action Is Not Working Anymore

Have you noticed that most healthcare websites have something in common? A little button that you see everywhere titled… “Book a Consultation” or “Book Appointment”? And maybe these practices are starting to see fewer conversions or enquiries from these buttons.

In this latest podcast, “Why Book Appointment as a Call to Action Is Not Working Anymore” we‘re going to talk about why this simple call to action isn’t working as effectively in this ever increasingly competitive online market.

Ep028: 6 Sales Training Principles For Improving Your Sales Skills Without Sounding Salesy

Do you know that many doctors think sales and medicine don’t have that much to do with each other? Sales can be an uncomfortable topic for medical practitioners; so we wanted to provide some ideas on how to be better at sales and convert more enquiries into patients without sounding too salesy.

In this latest podcast, “6 Sales Training Principles For Improving Your Sales Skills Without Sounding Salesy” we are going to go through why practices need sales training and offer some ideas on how to excel at sales.

Ep027: How To Deal With The “How Much Does It Cost?” Question & Convert More Leads Into Bookings

Did you know that the “How much does it cost?” question, is the most frequently asked question that clinics are dealing with? For lower priced or simple services, it could be simple to answer this question directly, but when it comes to higher valued customised services like surgery, how do you answer this question without scaring prospects away? And instead, turnthe enquiry into a consultation booking and potential surgery after that?

In this podcast we are going to take an extensive look at how best to deal with the “Howmuch does it cost?” question, and provide you great strategies for turning more of these prospects into patients.

Ep0026: Sales Funnels and How They Help To Grow Your Practice on Autopilot

You have a nice online presence, experienced staff and things are going okay. However, you have lately started to realize that referrals aren’t at a level to sustain your practice in the long run, or your competition is starting to get more aggressive online; and that is concerning you.  You need a new strategy to attract new patients, build your online reputation, and set you as a trusted reliable source.

Ep025: Top 10 Tips For Creating Medical Website Content That Generates Higher Conversions

"Content is king" is an often-cited quote in the world of online marketing. It is the belief that content is central to the success of a website.

Have you ever wondered where the phrase “Content is King” stemmed from? In January 1996, Bill Gates wrote the an essay titled “Content is King”, which was published on the Microsoft website, in which he said  “Content is where I expect much of the real money will be made on the Internet, just as it was in broadcasting.”

But how do you create good content? What are the strategies you need for providing better content? On this podcast, we’re about to walk you through the Top 10 Tips ForCreating Medical Website Content That Generates Higher Conversions.