ONLINE MARKETING FOR DOCTORS PODCAST

Ep019: Should You Reinvest In Your Practice?

I didn’t see it that way, so we had a great conversation, and basically, what I said was “look, it’s just the mind shift switch.” It is okay to go down on your profit margin in the short term in order to get to a bigger profit margin through growth in the long term.

Ep018: How To Scale To A Multi Location Practice

We’re delighted to welcome Stewart Hayes from Orthotic Solutions Podiatry onto this week’s podcast to discuss how you can build a profitable practice with multiple locations.

Stewart is the founder of Orthotic Solutions Podiatry who has been running his practice since 1994, successfully expanding the original practice to 4 locations in Sydney. 

He has also established an active online presence within a fairly short amount of time, which has help drive his location’s growing number of patients over the years.

 

Ep017: Top Tips on How To Improve Communications Between Doctors & Patients In Specialist Practices

The podcast today is coming to you from Sydney Australia, where we’ve got a special guest for the show: Dr Theo Baisi from The Ortho Practice. 

Dr. Baisi is the founder of The Ortho Practice and he has been running his practice since 1990, successfully expanding the original practice to 3 locations throughout Sydney. 

He has also successfully established a trusted network of referring doctors and a growing number of patients over the years thanks to his excellence in communications between doctors and patients. 

 

Ep016: How To Increase Your New Patient Conversion Rate Following The Initial Consultation With Dr Mark Attalla

In this podcast, we interview Dr Mark Attalla from Chelsea Cosmetics Melbourne and learn how Dr Attalla increased his new patient conversion rate from 50% to 90%.

Dr Attalla completed his MBBSa from Alexandria University of Egypt in 1987 then completed his general surgery training in a teaching hospital in Egypt.  After completing his Master’s Degree in General Surgery, he made the decision to move to Australia where he received his intensive training in various types of cosmetic surgery procedures guided by the best cosmetic surgeons from Australia and overseas. With over 20 years of experience, he places patient safety and satisfaction as his top priorities. He is a fellow of the Australian College of Cosmetic Surgery and also a member of the International Society of Stem Cells Research at the Australasian Society of Stem cells Research.

 

Ep015: 7 Effective Ways To Nurture Relationships With Your Existing Patients

Did you know that the most valuable asset that a practice has is its existing patient database? Every practice wants and needs new patients, but your surest and most predictable source of new revenue is right under your nose. It comes from the loyal patients who already know your practice.

Many practices make the mistake of focusing only on gaining new patients, they fail to effectively address the need to retain those they already have.

The average practice loses between 15 to 20% of their patient base per annum. Yet only 7 to 8% will move out of your area each year.

One main reason why patients leave a practice is that the practice doesn’t stay in touch. If you don’t stay in touch with your patients, they will think that you don’t care, or other services you offer that may be of interest to them and their network of family and friends, and they won’t know why they need to come in for regular check-ups or to complete their treatment plan.

Ep014: 7 Steps to Attract the Right Patients to Your Practice

Did you know that on average you will lose between 10% to 30% of patients year on year (According to Hearing Journal)?, so it should be a critical part of your marketing strategy to attract new patients to your practice. However, while most practitioners focus on getting new patients into their practice, very few know how to effectively attract the right kind of patient.

In this podcast we talk about the 7 Steps to attract the right patients to your practice to help you keep scaling your business.

Ep013: 5 Marketing Tips To Help Busy Practice Owners Automate and Scale Their Business

Owning and running a small practice is no joke. It means a workload like no other. It can mean a lot of sleepless nights, endless work days, and skipping family trips on the weekend.

Running a practice can take over your entire life and change almost every aspect of your routine. So, how do you make sure every aspect of your business is getting the attention it needs and deserves? How do you scale and generate profits with your practice while doing the minimal amount of work?

Our answer is very simple. You need to automate.

 

Ep012: 5 Quick Tips for Turning Wait Times Into Patient Satisfaction

Do you know that according to an annual report by Vitals, patients wait an average of 19 minutes and 19 seconds before they see a doctor?. Certainly, this amount of time isn't substantial, but healthcare professionals and patients alike can benefit if these times continue to decrease.  

 

I think the waiting room experience for your patients doesn’t have to be boring and unproductive. And if you can’t always avoid having your patients wait, you can improve their experience and satisfaction. So how do you engage your patients while they wait?

 

Today, practices are implementing the use of tablets during their check-in process which provides a powerful method for collecting and providing critical information for their patients.

Ep011: How to Buy Back Your Time So You Can Scale Your Practice Up

Have you ever noticed that in other areas of our lives, we change as we grow: our clothing style, where we live, where we eat. Yet how we use money and time — especially for practice owners —we seem to be very resistant to change?

I’d like to take you behind the scenes of one of the most powerful productivity concepts I’ve learnt as a business owner: buying back your time in both your work and personal lives.

Ep010: How to Step Away From Your Practice So It Grows On Its Own

The biggest thing that I’ve learnt when it comes to stepping away from a business that grows on its own is that you need a sales funnel. Regardless of what kind of business you have, everyone has some sort of sales funnel and if you can take your marketing and find ways to fine-tune it so you can constantly make income whether you're there or not, it is incredibly valuable.

So what is a sales funnel? Well, a sales funnel is a marketing system, it's the "ideal" process you intend your patients or customers to experience as they go from a prospective customer to a lead to a customer and then finally a repeat buyer.