ONLINE MARKETING FOR DOCTORS PODCAST

Ep024: How Cutting Back Clinic Services Can Help You Grow Faster

Are you trying to grow your practice by offering anything and everything that your patients could want or wish for? Yet, you still feel like it’s not enough? Are you struggling to allocate your time and resources to offer all the services that you think your practice needs to achieve the growth rate that you want?

On this podcast, we will look at the topic of how cutting back on clinical services can help you to grow faster.

Ep023: 7 Tips to Make Sure Leads Become Actual Patients

It's one thing to acquire new patient leads, this can be tricky enough, but what about ensuring their conversion and turning these leads into actual patients?  That can be even more difficult.

In this latest podcast, “7 Tips to Make Sure Patient Leads Become Actual Patients” we explore 7 easy ideas that you can implement that will help increase the likelihood that your leads will turn into a consultation and then a booked surgery.

Ep022: How To Increase Patient Engagement Through an Online Booking Application

In our latest podcast, we’re excited to welcome to the podcast channel Dr. John Morganpartner and veterinarian at the Gordon Vet Hospital in Pymble Australia.  Join us for this insightful podcast as we discuss the benefits and successes Gordon Vet Hospital has realized from implementing an online booking application.

Dr. John Morgan has gained a wealth of valuable experience and knowledge since graduating from Sydney University, including putting his emergency, dermatology and soft tissue surgery skills to work in Goulburn, NSW for a few years. He recently returned to Australia rejoining the Gordon Vet Hospital team after living in Canada for over two years. Gordon Vet Hospital is an independently owned hospital serving the community for more than 40 years, providing professional pet care as well as compassion and understanding to all animals and their owners.

Dr. John Morgan’s experiences adding an online booking application for Gordon Vet Hospital is “don’t miss” listening, as he’s provided a wealth of great personal experience to help anyone still considering adding their own online booking application, or finding new ways to extract more value out of their existing system.

Ep021: Simple Techniques to Acquire New Patients with Brent Goddard from Mod Pod Sports Podiatry

The hunt for new patients never ends, and so we’re excited to welcome to this week’s podcast Mr. Brent Goddard from Mod Pod Sports Podiatry in Sydney who brings us some simple techniques and ideas that anyone can use to help them to acquire new patients for their practice. 

Brent Goddard was trained in New Zealand, finishing his degree in 1997, and began working in Dunedin running the podiatry department of Otago Sports Medicine. His career took him to the UK in 2001 and finally Australia in 2006 where he joined his business partner to help launch Mod Pod Sports Podiatry.  

Throughout his entire career, Brent Goddard has been constantly developing strategies for effectively gaining new patients, and he has kindly shared that experience with our podcast listeners.

Ep020: How to Use Foot-In-The-Door Offer to Get More Patients?

Are you looking for some new techniques and tactics to acquire new patients? “How to get more new patients” is one of the most frequently asked questions we’ve received from practices.

Foot-in-the-door offers are a more sophisticated form of  persuasion and a sales technique. The principle is this; start by asking for something small from someone, and if they comply with your first small request, they will be more likely to respond to your next bigger request. ChangingMinds.org explains it this way: FITD works by first getting a small yes and then getting an even bigger yes later.

Ep019: Should You Reinvest In Your Practice?

I didn’t see it that way, so we had a great conversation, and basically, what I said was “look, it’s just the mind shift switch.” It is okay to go down on your profit margin in the short term in order to get to a bigger profit margin through growth in the long term.

Ep018: How To Scale To A Multi Location Practice

We’re delighted to welcome Stewart Hayes from Orthotic Solutions Podiatry onto this week’s podcast to discuss how you can build a profitable practice with multiple locations.

Stewart is the founder of Orthotic Solutions Podiatry who has been running his practice since 1994, successfully expanding the original practice to 4 locations in Sydney. 

He has also established an active online presence within a fairly short amount of time, which has help drive his location’s growing number of patients over the years.

 

Ep017: Top Tips on How To Improve Communications Between Doctors & Patients In Specialist Practices

The podcast today is coming to you from Sydney Australia, where we’ve got a special guest for the show: Dr Theo Baisi from The Ortho Practice. 

Dr. Baisi is the founder of The Ortho Practice and he has been running his practice since 1990, successfully expanding the original practice to 3 locations throughout Sydney. 

He has also successfully established a trusted network of referring doctors and a growing number of patients over the years thanks to his excellence in communications between doctors and patients. 

 

Ep016: How To Increase Your New Patient Conversion Rate Following The Initial Consultation With Dr Mark Attalla

In this podcast, we interview Dr Mark Attalla from Chelsea Cosmetics Melbourne and learn how Dr Attalla increased his new patient conversion rate from 50% to 90%.

Dr Attalla completed his MBBSa from Alexandria University of Egypt in 1987 then completed his general surgery training in a teaching hospital in Egypt.  After completing his Master’s Degree in General Surgery, he made the decision to move to Australia where he received his intensive training in various types of cosmetic surgery procedures guided by the best cosmetic surgeons from Australia and overseas. With over 20 years of experience, he places patient safety and satisfaction as his top priorities. He is a fellow of the Australian College of Cosmetic Surgery and also a member of the International Society of Stem Cells Research at the Australasian Society of Stem cells Research.

 

Ep015: 7 Effective Ways To Nurture Relationships With Your Existing Patients

Did you know that the most valuable asset that a practice has is its existing patient database? Every practice wants and needs new patients, but your surest and most predictable source of new revenue is right under your nose. It comes from the loyal patients who already know your practice.

Many practices make the mistake of focusing only on gaining new patients, they fail to effectively address the need to retain those they already have.

The average practice loses between 15 to 20% of their patient base per annum. Yet only 7 to 8% will move out of your area each year.

One main reason why patients leave a practice is that the practice doesn’t stay in touch. If you don’t stay in touch with your patients, they will think that you don’t care, or other services you offer that may be of interest to them and their network of family and friends, and they won’t know why they need to come in for regular check-ups or to complete their treatment plan.