6.1K
Downloads
121
Episodes
The Online Marketing For Doctors podcast show is laser-focused on helping you, the motivated doctors and surgeons, implement clever, effective marketing ideas that you can use to GROW and SCALE your practice into the empire it deserves to be.
Episodes
Monday Jul 04, 2022
Monday Jul 04, 2022
Recently, I had the privilege of interviewing a special guest who is currently managing pediatric clinics and has successfully scaled to 13 different locations across Florida, USA.
In this special OMD TV guest interview episode, Mr Galo Palacio – Practice Manager of Night Lite Pediatrics discussed “ How To Manage & Scale A Multiple Location Practice”
If you’re thinking about scaling up your practice to more than 1 location and you want to know how to increase your practice’s value and make your practice more sellable, then this episode is for you!
In this podcast interview, we examined…
🟢 What strategies is Mr Palacio using to scale the clinic locations?
🟢 What challenges has he faced during Covid?
🟢 What strategies he has implemented in order to help his practice during this challenging period?
🟢 What strategies and tactics is he using to cater to the variety of audiences with different backgrounds?
🟢 How to make a practice more sellable and attractive to acquirers?
🟢 How important is it to invest in your online presence; like a professional website, improving SEO ranking and traffic, engaging in social media profiles, and building up 5-star reviews?
All of the details and much more are available in the full podcast interview.
We know you will find it very informative and hopefully it will provide you with some new strategies and ideas on how to scale to a multiple-location practice.
➡️Show Notes➡️
Webinar: 3 MUST USE STRATEGIES THAT WILL GENERATE NEW PATIENTS & REFERRALS & BUILD-UP YOUR REPUTATION ON AUTOPILOT
https://onlinemarketingfordoctors.com/sales-funnel-webinar
_________________________________________
🔝LEARN MORE ➡️
💡About Huyen Truong: https://onlinemarketingfordoctors.com/about-huyen-truong
💡About OMD: https://onlinemarketingfordoctors.com/about-us
📖Get a Copy of our latest 🆓FREE eBooks: https://onlinemarketingfordoctors.com/resources
📞Book a 🆓FREE 15-Minute Discovery Call with OMD: https://onlinemarketingfordoctors.com/discovery-call-booking
👇STAY UPDATED! 👇
✅Website: https://onlinemarketingfordoctors.com
✅Videos: https://onlinemarketingfordoctors.com/omd-tv
✅Podcasts: https://onlinemarketingfordoctors.com/podcast
✅Be Our Guest: https://onlinemarketingfordoctors.com/podcast-guests
✅iTunes Subscribe: https://podcasts.apple.com/au/podcast/online-marketing-for-doctors-podcast/id1372615660
✅Spotify Subscribe: https://open.spotify.com/show/4pwmKjLDFJiX6vL8kbd1Xs
✅Stitcher Subscribe: https://www.stitcher.com/show/online-marketing-for-doctors
🤝 LET'S CONNECT! 🤝
🟢Instagram: https://www.instagram.com/online.marketing.for.doctors
🟢Facebook: https://www.facebook.com/OnlineMarketingForDoctors
🟢Twitter: https://twitter.com/OMDGlobal
🟢LinkedIn: https://www.linkedin.com/company/online-marketing-for-doctors
---
#omdtv #marketingfordoctors #marketingforsurgeons #medicalmarketing #strategiesforsurgeons
Monday Apr 04, 2022
Monday Apr 04, 2022
Would you like to charge twice as much as your competitors with the same amount of patients?
In order to do that you need to attract Affluent Patients.
This would allow you to either double your revenues with the same amount of patients or work less for the same amount of revenues.
And what does it mean to you in terms of time, money, and energy spent focusing on the requirements of only 100 patients versus the 200 "generic" patients that everyone else is striving to attract?
Focusing on the 100 affluent patients rather than the 200 "anybody's" makes perfect financial sense, so let's take a look at how you can make it happen.
In this podcast, I’m showing you how to attract affluent patients, and about the 3 main strategies on how to charge twice as much as your competitors.
Thank you for checking it out.!💕
Links mentioned in this episode:
Discovery call booking link: https://onlinemarketingfordoctors.com/discovery-call-booking/
Podcast #78: 7 Step Patient Generation Blue Print To Get More Patients Than You Can Handle
https://onlinemarketingfordoctors.com/podcast/7-step-patient-generation-system/
https://onlinemarketingfordoctors.com/7-step-patient-generation-system/
Podcast #67 How to Drive Unlimited Traffic To Your Clinic
https://onlinemarketingfordoctors.com/drive-unlimited-traffic-to-your-clinics/
https://onlinemarketingfordoctors.com/podcast/drive-unlimited-traffic-to-your-clinics/
7 Figure Samurai Sword Sales Guide For Clinics: https://onlinemarketingfordoctors.com/samurai-sales-guide/
We’ve talked a lot about similar new patient attraction and conversion in our previous episodes, here are the links to check them out…
https://onlinemarketingfordoctors.com/video-category/online-lead-generation/
https://onlinemarketingfordoctors.com/video-category/grow-scale-your-practice/
https://onlinemarketingfordoctors.com/video-category/smart-marketing-advice/
https://onlinemarketingfordoctors.com/video-category/new-patient-conversion/
_________________________________________
🔝LEARN MORE ➡️
💡About Huyen Truong: https://onlinemarketingfordoctors.com/about-huyen-truong
💡About OMD: https://onlinemarketingfordoctors.com/about-us
📖Get a Copy of our latest 🆓FREE eBooks: https://onlinemarketingfordoctors.com/resources
📞Book a 🆓FREE 15-Minute Discovery Call with OMD: https://onlinemarketingfordoctors.com/discovery-call-booking
👇STAY UPDATED! 👇
✅Website: https://onlinemarketingfordoctors.com
✅Videos: https://onlinemarketingfordoctors.com/omd-tv
✅Podcasts: https://onlinemarketingfordoctors.com/podcast
✅Be Our Guest: https://onlinemarketingfordoctors.com/podcast-guests
✅iTunes Subscribe: https://podcasts.apple.com/au/podcast/online-marketing-for-doctors-podcast/id1372615660
✅Spotify Subscribe: https://open.spotify.com/show/4pwmKjLDFJiX6vL8kbd1Xs
✅Stitcher Subscribe: https://www.stitcher.com/show/online-marketing-for-doctors
🤝 LET'S CONNECT! 🤝
🟢Instagram: https://www.instagram.com/online.marketing.for.doctors
🟢Facebook: https://www.facebook.com/OnlineMarketingForDoctors
🟢Twitter: https://twitter.com/OMDGlobal
🟢LinkedIn: https://www.linkedin.com/company/online-marketing-for-doctors
---
#omdtv #marketingfordoctors #marketingforsurgeons #medicalmarketing #strategiesforsurgeons
Monday Mar 21, 2022
Monday Mar 21, 2022
Sometimes common mistakes doctors and surgeons make in their practice are often overlooked. However, they affect your bottom line more than you realize.
Mistakes in easy, day-to-day tasks can lead to confusion, chaos, and frustration throughout your office. That impacts your medical practice in a huge way.
It’s easy to miss what’s not working when you have your hands full and are focused on your patients’ needs, as well as managing staff and performing surgery.
See if you are making any of these common mistakes that doctors and surgeons make and then address them so your practice and profits flow better.
In this podcast, I’m showing you the 3 common overlooked mistakes doctors & surgeons make and how to fix them.
Thank you for checking it out!💕
Links mentioned in this episode:
Discovery call booking link: https://onlinemarketingfordoctors.com/discovery-call-booking/
7 Figure Samurai Sword Sales Guide For Clinics: https://onlinemarketingfordoctors.com/samurai-sales-guide/
We’ve talked a lot about similar smart marketing advices in our previous episodes, here are the links to check them out…
https://onlinemarketingfordoctors.com/video-category/online-lead-generation/
https://onlinemarketingfordoctors.com/video-category/grow-scale-your-practice/
https://onlinemarketingfordoctors.com/video-category/smart-marketing-advice/
_________________________________________
🔝LEARN MORE ➡️
💡About Huyen Truong: https://onlinemarketingfordoctors.com/about-huyen-truong
💡About OMD: https://onlinemarketingfordoctors.com/about-us
📖Get a Copy of our latest 🆓FREE eBooks: https://onlinemarketingfordoctors.com/resources
📞Book a 🆓FREE 15-Minute Discovery Call with OMD: https://onlinemarketingfordoctors.com/discovery-call-booking
👇STAY UPDATED! 👇
✅Website: https://onlinemarketingfordoctors.com
✅Videos: https://onlinemarketingfordoctors.com/omd-tv
✅Podcasts: https://onlinemarketingfordoctors.com/podcast
✅Be Our Guest: https://onlinemarketingfordoctors.com/podcast-guests
✅iTunes Subscribe: https://podcasts.apple.com/au/podcast/online-marketing-for-doctors-podcast/id1372615660
✅Spotify Subscribe: https://open.spotify.com/show/4pwmKjLDFJiX6vL8kbd1Xs
✅Stitcher Subscribe: https://www.stitcher.com/show/online-marketing-for-doctors
🤝 LET'S CONNECT! 🤝
🟢Instagram: https://www.instagram.com/online.marketing.for.doctors
🟢Facebook: https://www.facebook.com/OnlineMarketingForDoctors
🟢Twitter: https://twitter.com/OMDGlobal
🟢LinkedIn: https://www.linkedin.com/company/online-marketing-for-doctors
---
#podcast #podcasts #omdpodcast #marketingfordoctors #marketingforsurgeons #medicalmarketing #strategiesforsurgeons
Monday Feb 21, 2022
Monday Feb 21, 2022
I first heard about the Birkin bag while watching Sex and the City (Season 4, Episode 11 titled “coulda, woulda, shoulda”) where Samantha, one of the 4main characters of the show is at a Hermès boutique and asks to see a Birkin.
As the sales clerk hands over the red Birkin, he tells her the price and the 5-year waiting list to which she replies “for a bag?!!!” and his response is:
“It’s not a bag, it’s a Birkin.”
Now a Hermes Birkin bag’s price can range from $US40,000 to $US500,000.
The question is how do companies like Hermes, whose bags are highly overpriced, get away with increasing prices year over year by an averagely of 14% without experiencing the slightest drop in demand?
I think they've mastered the art of increasing their customers’ perceived value on their products.
In this podcast, I’m showing you the 4 Essential Ways to Increase Patient’s Perceived Value of Your Practice.
- Why do your patients buy your products/services?
- Is it better to decrease price or increase perceived value?
- 4 essential ways to increase perceived value to convert more patients
Thank you for checking it out.!💕
Links mentioned in this episode:
Discovery call booking link: https://onlinemarketingfordoctors.com/discovery-call-booking/
7 Figure Samurai Sword Sales Guide For Clinics: https://onlinemarketingfordoctors.com/samurai-sales-guide/
8 Creative Ways To Generate More Positive Reviews For Your Practice:
https://onlinemarketingfordoctors.com/generate-patient-reviews-webinar/
We’ve talked a lot about new patient conversion rate in our previous episodes, here are the links to check them out…
https://onlinemarketingfordoctors.com/video-category/new-patient-conversion/
https://onlinemarketingfordoctors.com/podcast-category/convert-more-new-patients/
_________________________________________
🔝LEARN MORE ➡️
💡About Huyen Truong: https://onlinemarketingfordoctors.com/about-huyen-truong
💡About OMD: https://onlinemarketingfordoctors.com/about-us
📖Get a Copy of our latest 🆓FREE eBooks: https://onlinemarketingfordoctors.com/resources
📞Book a 🆓FREE 15-Minute Discovery Call with OMD: https://onlinemarketingfordoctors.com/discovery-call-booking
👇STAY UPDATED! 👇
✅Website: https://onlinemarketingfordoctors.com
✅Videos: https://onlinemarketingfordoctors.com/omd-tv
✅Podcasts: https://onlinemarketingfordoctors.com/podcast
✅Be Our Guest: https://onlinemarketingfordoctors.com/podcast-guests
✅iTunes Subscribe: https://podcasts.apple.com/au/podcast/online-marketing-for-doctors-podcast/id1372615660
✅Spotify Subscribe: https://open.spotify.com/show/4pwmKjLDFJiX6vL8kbd1Xs
✅Stitcher Subscribe: https://www.stitcher.com/show/online-marketing-for-doctors
🤝 LET'S CONNECT! 🤝
🟢Instagram: https://www.instagram.com/online.marketing.for.doctors
🟢Facebook: https://www.facebook.com/OnlineMarketingForDoctors
🟢Twitter: https://twitter.com/OMDGlobal
🟢LinkedIn: https://www.linkedin.com/company/online-marketing-for-doctors
---
#omd #podcast #marketingfordoctors #marketingforsurgeons #medicalmarketing #strategiesforsurgeons
Monday Feb 07, 2022
Monday Feb 07, 2022
Have you ever questioned yourself?
How do companies like Starbucks, whose coffee is highly overpriced for its quality, get away with increasing prices without experiencing the slightest drop in loyalty?
If you think about expanding to multiple locations and have the vision to be the Starbucks of your sector, check out the 3 things you need to set up in our latest podcast episode called How to Become the Starbucks of Your Sector.
PS: Remember…“If you do what most people do, you’ll have what most people have. Which is not a lot!” 💕
Show Notes
Webinar: 3 MUST USE STRATEGIES THAT WILL GENERATE NEW PATIENTS & REFERRALS & BUILD-UP YOUR REPUTATION ON AUTOPILOT
https://onlinemarketingfordoctors.com/sales-funnel-webinar
Discovery Call Booking With OMD Team: https://onlinemarketingfordoctors.com/discovery-call-booking
_________________________________________
🔝LEARN MORE ➡️
💡About Huyen Truong: https://onlinemarketingfordoctors.com/about-huyen-truong
💡About OMD: https://onlinemarketingfordoctors.com/about-us
📖Get a Copy of our latest 🆓FREE eBooks: https://onlinemarketingfordoctors.com/resources
📞Book a 🆓FREE 15-Minute Discovery Call with OMD: https://onlinemarketingfordoctors.com/discovery-call-booking
👇STAY UPDATED! 👇
✅Website: https://onlinemarketingfordoctors.com
✅Videos: https://onlinemarketingfordoctors.com/omd-tv
✅Podcasts: https://onlinemarketingfordoctors.com/podcast
✅Be Our Guest: https://onlinemarketingfordoctors.com/podcast-guests
✅iTunes Subscribe: https://podcasts.apple.com/au/podcast/online-marketing-for-doctors-podcast/id1372615660
✅Spotify Subscribe: https://open.spotify.com/show/4pwmKjLDFJiX6vL8kbd1Xs
✅Stitcher Subscribe: https://www.stitcher.com/show/online-marketing-for-doctors
🤝 LET'S CONNECT! 🤝
🟢Instagram: https://www.instagram.com/online.marketing.for.doctors
🟢Facebook: https://www.facebook.com/OnlineMarketingForDoctors
🟢Twitter: https://twitter.com/OMDGlobal
🟢LinkedIn: https://www.linkedin.com/company/online-marketing-for-doctors
---
#omdtv #marketingfordoctors #marketingforsurgeons #medicalmarketing #strategiesforsurgeons
Monday Jan 24, 2022
Monday Jan 24, 2022
Every time your phone rings, it could be a new patient with a family of five and 25 referrals waiting to be made—or it could be a blown opportunity.
How your front desk handles each incoming phone call can be the difference between thousands of dollars in revenue generated and money lost for your practice.
In this podcast, I’m showing you the 7 Reasons Your Front Desk May Be Losing 39% of Your New Patients and how to fix them.
Thank you for checking it out!💕
Links mentioned in this episode:
Discovery call booking link: https://onlinemarketingfordoctors.com/discovery-call-booking/
7 Figure Samurai Sword Sales Guide For Clinics: https://onlinemarketingfordoctors.com/samurai-sales-guide/
We’ve talked a lot about new patient conversion rate in our previous episodes, here are the links to check them out…
https://onlinemarketingfordoctors.com/video-category/new-patient-conversion/
https://onlinemarketingfordoctors.com/podcast-category/convert-more-new-patients/
_________________________________________
🔝LEARN MORE ➡️
💡About Huyen Truong: https://onlinemarketingfordoctors.com/about-huyen-truong
💡About OMD: https://onlinemarketingfordoctors.com/about-us
📖Get a Copy of our latest 🆓FREE eBooks: https://onlinemarketingfordoctors.com/resources
📞Book a 🆓FREE 15-Minute Discovery Call with OMD: https://onlinemarketingfordoctors.com/discovery-call-booking
👇STAY UPDATED! 👇
✅Website: https://onlinemarketingfordoctors.com
✅Videos: https://onlinemarketingfordoctors.com/omd-tv
✅Podcasts: https://onlinemarketingfordoctors.com/podcast
✅Be Our Guest: https://onlinemarketingfordoctors.com/podcast-guests
✅iTunes Subscribe: https://podcasts.apple.com/au/podcast/online-marketing-for-doctors-podcast/id1372615660
✅Spotify Subscribe: https://open.spotify.com/show/4pwmKjLDFJiX6vL8kbd1Xs
✅Stitcher Subscribe: https://www.stitcher.com/show/online-marketing-for-doctors
🤝 LET'S CONNECT! 🤝
🟢Instagram: https://www.instagram.com/online.marketing.for.doctors
🟢Facebook: https://www.facebook.com/OnlineMarketingForDoctors
🟢Twitter: https://twitter.com/OMDGlobal
🟢LinkedIn: https://www.linkedin.com/company/online-marketing-for-doctors
---
#omdpodcast #omdtv #podcastforsurgeons #plasticsurgeons #cosmeticsurgeons #podcast #marketing #plasticsurgery #businessconsulting #strategiesforsurgeons #marketingfordoctors #marketingforsurgeons #medicalmarketing #strategiesforsurgeons
Monday Jan 10, 2022
Monday Jan 10, 2022
Whether you like it or not, sales or new patient generation is a vital part of running a practice as nothing happens until a transaction occurs.
If you notice the busiest practices aren’t necessarily the ones that have more experience or skills than you do, they just know how to market themselves better.
McDonalds is not the one that sells the tastiest burgers but they sell the most, are you with me on this?
I was reading one of the best-selling books in sales called the Ultimate Sales Machine written by Chet Holmes and he had this saying…
“When you sell, you break rapport. When you educate, you build it. Sales is all about building rapport with your prospects.”
You can now see the importance of educating patients and in this podcast, I’m going to show you 5 things dos and don’t when it comes to organising a patient seminar or dinner with doc event.
Thank you for checking it out!💕
==================
Show Notes
Links mentioned in this episode:
Discovery call booking link: https://onlinemarketingfordoctors.com/discovery-call-booking
Automated Webinar Sales Funnel online course: https://onlinemarketingfordoctors.com/webinar-sales-funnel-course
Monday Dec 06, 2021
Monday Dec 06, 2021
This morning, I read an article on Forbes magazine and saw these interesting stats…
“Acquiring a new customer can cost five times more than retaining an existing customer. Increasing customer retention by 5% can increase profits from 25-95%.
The success rate of selling to a customer you already have is 60-70%, while the success rate of selling to a new customer is 5-20%.”
So don't spend 5 times more attracting new patients, nurture the existing ones!
In this podcast, I’m going to show you 3 creative ways to nurture them and improve the patient’s referral.
Thank you for checking it out.!💕
Show Notes:
Links mentioned in this episode:
Discovery call booking link: https://onlinemarketingfordoctors.com/discovery-call-booking/
Monday Nov 22, 2021
Monday Nov 22, 2021
Last week, we had the opportunity to be one of the sponsors of the 43rd annual ASAPS (Australasia Society of Aesthetic Plastic Surgeons) conference and I myself managed to attend all the presentations and training for practice to improve the new patient conversion rate and interestingly everyone was talking about the ONE THING.
In this podcast, I’m showing you the One Move To Take To Increase The New Patient Conversion Rate For Your Clinic IMMEDIATELY.
If you want to know more about how to grow your practice, be sure to check out our other podcast and videos, including ‘8 Steps to Automate Your Marketing and Scale Your Practice Up!’: https://onlinemarketingfordoctors.com/automate-marketing/
Show Notes:
Links mentioned in this episode:
Discovery call booking link: https://onlinemarketingfordoctors.com/discovery-call-booking/
Podcast #1: The Importance of Patient Reviews and 5 Steps to getting More Patient Reviews
https://onlinemarketingfordoctors.com/podcast/getting-more-patient-reviews/
Booking application recommendations:
- Calendly: https://calendly.com
- Hit Appoint: http://www.hitappoint.com
- Set More: https://www.setmore.com
- Cliniko: https://www.cliniko.com
- Schedule Once: https://www.scheduleonce.com
Email automation software recommendations:
- Active Campaign: https://www.activecampaign.com/marketing-automation
- Drip: https://www.drip.com
- Keap: https://keap.com
- Ontraport: https://ontraport.com
- Go High Level https://gohighlevelsolution.com
Friday Nov 19, 2021
Friday Nov 19, 2021
Getting patient reviews is one of the key challenges in improving a medical clinics’ online reputation and increasing new patient conversion rates.
While unhappy patients are more self-motivated to have their frustrations heard and quick to make their feelings known, happy patients will usually need a slight nudge to share their positive experiences with your practice.
Now we all know how important patient reviews are, I’d like to show you some interesting stats here...
84 % of people trust online reviews as much as a personal recommendation.
Customers are more likely to spend 31% more on a business with “excellent” reviews.
Displaying at least 5 reviews can improve the conversion rates by as much as 270%.
In this podcast, I’m showing you the 8 simple & effective ways to generate at least 20 more 5-star reviews a month for your clinic.
Links mentioned in this episode:
Discovery call booking link
https://onlinemarketingfordoctors.com/discovery-call-booking/
Podcast #1: The Importance of Patient Reviews and 5 Steps to Getting More Patient Reviews
https://onlinemarketingfordoctors.com/podcast/getting-more-patient-reviews/
Booking application recommendations:
Hit Appoint: http://www.hitappoint.com/
See More: https://www.setmore.com/
Cliniko: https://www.cliniko.com/
Schedule Once: https://www.scheduleonce.com/
Software automation recommendations:
Active Campaign: https://www.activecampaign.com/marketing-automation
Drip: https://www.drip.com
Keap: https://keap.com
Ontraport: https://ontraport.com
Go High Level https://gohighlevelsolution.com
Review sites where your practice might be reviewed: Google, Facebook, Realself, Rate MDs, True Local or Yelp.
Online reputation monitoring tool: https://www.google.com/alerts
If you want to know more about how to grow your practice, be sure to check out our other videos, including ‘8 Steps to Automate Your Marketing and Scale Your Practice Up!’:
https://onlinemarketingfordoctors.com/automate-marketing/