ONLINE MARKETING FOR DOCTORS PODCAST

EP081: How To Successfully Scale a Medical Practice Nationwide

Recently, I had the special privilege of interviewing a doctor who has been running one of the biggest vasectomy centres in Australia for a number of years now, with operations in most major cities in Australia.
  
In this special OMD TV guest interview episode, Dr. Geoff Cashion, founder and surgeon of Vasectomy Australia discussed about “How To Successfully Sale a Medical Practice Nationwide”  
 
This is part of our special Covid Success Stories series, where OMD TV will feature interviews with clinics that successfully pivoted and thrived through the tough times like the Covid 19 Pandemic presented.  
All of the details and much more are available in the full video interview.  

Hope you’d enjoy and learn a lot from this episode.

Subscribe for more OMD TV episodes: https://www.youtube.com/channel/UC0Rj-0q7AlvBtXO29bSI3Qg 

Watch more OMD TV on our website https://onlinemarketingfordoctors.com/ 

Follow our podcast channels on ITunes, Spotify, Stitcher, PlayerFM or Google Podcasts 

OMD Social Media Channels 
LinkedIn: https://www.linkedin.com/company/online-marketing-for-doctors/ 
Instagram: https://www.instagram.com/onlinemarketingfordoctors/ 
Facebook: https://www.facebook.com/OnlineMarketingForDoctors/

EP:080 Three Ways To Grow Your Practice In A Scalable Way

This week, we’d like to bring to you an interesting interview with our special guest who managed to successfully grow one of the biggest medical centres in New South Wales.

In this special OMD TV guest interview episode, Mr Suraj Gandha, managing director of Broadmeadow Medical Centre discussed  “Three Ways to Grow Your Medical Practice in a Scalable Way ”  
 
This is part of our special Covid Success Stories series, where OMD TV will feature interviews with clinics that successfully pivoted and thrived through the tough times like the Covid 19 Pandemic presented.  
All of the details and much more are available in the full video interview.  

Hope you’d enjoy and learn a lot from this episode.

Subscribe for more OMD TV episodes: https://www.youtube.com/channel/UC0Rj-0q7AlvBtXO29bSI3Qg 

Watch more OMD TV on our website https://onlinemarketingfordoctors.com/ 

Follow our podcast channels on ITunes, Spotify, Stitcher, PlayerFM or Google Podcasts 

OMD Social Media Channels 
LinkedIn: https://www.linkedin.com/company/online-marketing-for-doctors/ 
Instagram: https://www.instagram.com/onlinemarketingfordoctors/ 
Facebook: https://www.facebook.com/OnlineMarketingForDoctors/

EP079: How To Create a More Scalable & Sellable Practice

I’ve been questioning myself a lot this over the years “How to create a more scalable and sellable practice” or “How to create a business that can thrive without you”  

 – this is a multi-million-dollar question and especially for a service-based business, it is definitely a challenge as there are so many moving factors in the puzzle in scaling it.   

This is what I have been finding... many business owners find themselves trapped in an unsellable business.   

Customers or patients ask to deal with the owner or the main doctor, the owner becomes personally involve in serving the customer, reinforcing the customer’s reliance on the owner, and the cycle continues.   

A business reliant on its owner is unsellable, so the owner becomes trapped in the business.  

I think the goal of building a practice is to make it sellable even though you don’t want to sell or even think about the exit plan in the future but if you want to build a great business that’s attractive to an acquirer you need to think about making your practice more scalable.  

In this special episode, I’ve created a podcast called “How to create a more scalable and sellable practice” for you, so please check it out, it will help you immensely. 🙏   

PS: Remember whenever you see a successful business, someone once made a courageous decision 💕 

Show Note:  

Automated Webinar Sales Funnel Course: https://onlinemarketingfordoctors.com/webinar-sales-funnel-course/    

 

EP078: 7 Step Patient Generation System To Get You More Patients Than You Can Handle

Are you ready to stop worrying about the ups and downs of new patient bookings and tired of going through these? 

• Gaps in your schedule
• Inconsistent flow of new patient bookings
• Wasted time on non-serious enquiries
• Relying on referrals
• Prospects ghosting on you
• Seeing our colleagues getting busier than ever! 

In this podcast, I’m showing you the 7 Step Patient Generation System to get more patients than you can handle. 

Watch more OMD TV on our website https://onlinemarketingfordoctors.com/  

Follow our podcast channels on ITunes, Spotify, Stitcher, PlayerFM or Google Podcasts  

 

Check our our OMD Social Media Channels  

LinkedIn: https://www.linkedin.com/company/online-marketing-for-doctors/  

Instagram: https://www.instagram.com/onlinemarketingfordoctors/  

Facebook: https://www.facebook.com/OnlineMarketingForDoctors/

EP077: How to Win During Tough Times As Practice Owners

I created a video called An Uphill Battle – It’s Coming, Are You Ready?  when Covid hit and advised you and our clients to keep advertising throughout this period and those who stuck with the plan saw a huge success in generating more enquiries and less advertising costs.  
  

It has been over a year since the pandemic began, and I want to make this video “How to win during tough times as practice owners” to reflect some lessons learnt through the past year and hope that you could apply if it happens again.  

What we cover:

- When to market [01:00]
- When times are bad [01:50]
- Advertise during a slowdown [02:20]
- Losing share of mind [03:20]
- Key marketing tools [03:45]
- Content marketing [04:20]
- Types of content marketing [05:30]
- The power of your website [06:00]
- How to know if your website is effective [06:20]
- Other content categories [07:20]
- Setting yourself apart [08:00]
- Using webinars [08:40]
- Having a distinct advantage [12:00]

Show Notes:  

#52: An Uphill Battle, it’s Coming, Are You Ready?  

https://onlinemarketingfordoctors.com/podcast/uphill-battle-coming/   

#49: 6 Undeniable Benefits of Podcasting For Healthcare Professionals    

https://onlinemarketingfordoctors.com/podcast/benefits-of-podcasting/   

  

Automated Webinar Sales Funnel Course: https://onlinemarketingfordoctors.com/webinar-sales-funnel-course/    

 

Subscribe for more OMD TV episodes: https://www.youtube.com/channel/UC0Rj-0q7AlvBtXO29bSI3Qg 

Watch more OMD TV on our website https://onlinemarketingfordoctors.com/ 

Follow our podcast channels on ITunes, Spotify, Stitcher, PlayerFM or Google Podcasts 

 

OMD Social Media Channels 

LinkedIn: https://www.linkedin.com/company/online-marketing-for-doctors/ 

Instagram: https://www.instagram.com/onlinemarketingfordoctors/ 

Facebook: https://www.facebook.com/OnlineMarketingForDoctors/ 

 

EP076: This One Hour Marketing Plan Will Generate High Value Patients For Your Practice

I’ve been asking myself a question lately. If you only had one hour this week to work on the marketing plan for your practice, what can I advise you?    

In this video, I’m showing you the simple 5-step to create an effective, simple marketing plan that can generate new patient enquiries as soon as you launch it.  

You can develop a plan and get your team to start in as little as one hour.  

PS: Remember: “The future depends on what you do today. 

Key topics discussed:

- What are you key procedures? [00:40]
- Learn from successful companies [01:15]
- What is your One Thing? [01:30]
- Creating lead magnets [02:40]
- Getting prospects' details [03:25]
- Being irresistible [04:00]
- High cost surgeries [04:30]
- Creating offers [05:00]
- Landing pages [06:00]
- Promoting key services [06:50]
- Referral partners & affiliates [07:45]

 

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Resources:  

#9: 3 KEY MARKETING QUESTIONS YOU NEED TO ANSWER    

https://onlinemarketingfordoctors.com/3-key-marketing-questions/  
  

#14: HOW TO DRIVE UNLIMITED TRAFFIC TO YOUR CLINIC  

https://onlinemarketingfordoctors.com/drive-unlimited-traffic-to-your-clinics/  

  

#15: HOW TO GENERATE THOUSANDS OF VISITS FROM YOUR REFERRAL TRIBES?  

https://onlinemarketingfordoctors.com/generate-thousands-of-visits-from-referral-tribes/   

  

#26: WHAT IS YOUR ONE THING?  

https://onlinemarketingfordoctors.com/what-is-your-one-thing/ 

EP075: What Is Your One Thing?

I’ve been questioning myself for a long time…   

If everyone has the same number of hours in a day, why do some people seem to get so much more done than others? How do they do more, achieve more, earn more, have more?  

One of my passions is to study how the ultrawealthy, the 0.001% manage their time, get incredible amount of things done, invest and live extraordinary lives?  

This life-improvement masterpiece “One Thing” written by Gary Keller – the owner of the biggest real estate company in the world gave me the answer and inspired me to write the script for the next OMD TV video.   

They go small.    

“Going small” is ignoring all the things that you could do and doing what you should do.   

It’s recognising that not all things matter equally and finding the things that matter most. It’s realising that extraordinary results are directly determined by how narrow you can make your focus.     

Question yourself…“What’s the ONE Thing you can do today or this week such that by doing it everything else would be easier or unnecessary? find your lead domino, and whack away at it until it falls and starts its amazing domino effect.  

And remember…“Be like a postage stamp – stick to one thing you get there.”  

Key topics discussed:

- The difference in everyone [00:20]
- Going small [01:00]
- What successful companies have in common [01:40]
- Relating this to your practice [02:10]
- Turning things around [03:10]
- Fire yourself [04:00]
- The secret to extraordinary results [05:00]
- The one thing [05:40]
- The 5am club [06:10]

Webinar: 3 MUST USE STRATEGIES THAT WILL GENERATE NEW PATIENTS & REFERRALS & BUILD-UP YOUR REPUTATION ON AUTO PILOT  

https://onlinemarketingfordoctors.com/sales-funnel-webinar/  

Have You Join The 5 Am Club?   

https://onlinemarketingfordoctors.com/have-you-joined-the-5am-club/   

EP074: 6 Effective Ways to Leave Your Competition in The Dust

Have you ever wondered why certain people seem to be an icon of success and other people don’t seem to make much progress towards their goals?  

Do you ever wonder what separates these two groups of people? Have you noticed how it seems like it’s going to be impossible to catch up to the icons of success? 

So, what is it that makes these people the way they are?  

It comes down to this: MOMENTUM.  

It’s much harder to stop or catch up to a moving object than it is to compete with somebody who starts at the same time that you do. 

One thing you have to be careful of is becoming a victim of your own success. If you hit momentum, this is not the time to sit back and relax.  

If you want to stay ahead of your competitors and learn the most effective ways to gain unstoppable momentum and leave your competition in the dust, check out our latest video: 6 Effective Ways to Leave Your Competition In The Dust 

Key Topics:

- [00:50] Know your competitors
- [01:30] What to market and offer
- [01:50] In a crowded market
- [02:50] Offer more value
- [03:05] Don't cut prices
- [03:40] Tune into your patients
- [04:40] The power of momentum
- [05:00] Icons of success
- [05:40] What to watch out for

Show Note  

Webinar: 3 MUST USE STRATEGIES THAT WILL GENERATE NEW PATIENTS & REFERRALS & BUILD-UP YOUR REPUTATION ON AUTO PILOT
https://onlinemarketingfordoctors.com/sales-funnel-webinar/

EP073: How to Overcome Sales Objections and Drive Profits at Your Practice

Sales and new patient conversion are the blood stream of the business, and one of the key problems that I’ve seen over the years from struggling practice is that they don’t have a proven sales process in place to convert more enquiries into bookings.   

People in medical do not perceive themselves as sales people.  

If you hire a receptionist who is doing everything administrative and has no sales background or any sales training, how is she supposed to deal with converting prospects to patients, especially for high value procedures?  

In this video, I’ll show you the FAB selling method that has been used successfully in many practices to convert more enquiries to bookings.  

Key topics discussed:

- Common mistakes [00:35]
- FAB selling method [01:50]
- Follow up with questions [02:30]
- Applying FAB [03:00]
- 'Money' objection [03:40]
- 'Insurance' objection [04:20]
- 'I just have to think about it' objection [05:10]
- Having well trained staff [05:40]

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Show Note   

Sales Guide: 7 Figure Samurai Sword Sales Guide For Clinics   

www.onlinemarketingfordoctors.com/samurai-sales-guide/  

EP072: How Did ModPod Find Success During The Pandemic?

This week we’d like to bring to you an interesting interview with two clinic owners who have pivoted successfully through this challenging time.   

In this special OMD TV guest interview episode, Mr. Brent Goddard & Lance Penn, the owner and managing director of ModPod Sports Podiatry – Sydney’s leading podiatry clinic discussed how ModPod found success during the pandemic?”   

This is part of our special Covid Success Stories series, where OMD TV will feature interviews with clinics that successfully pivoted and thrived through the tough times such as the Covid 19 Pandemic.   

Key Topics:

- Who is ModPod [01:40]
- Their response to Covid initially [04:00]
- Responding to lockdowns [05:40]
- Working out numbers [06:00]
- Government help [06:45]
- Having a good team [08:15]
- Strategic decisions [09:30]
- Have a good balance with decision making [10:30]
- Noticing changes in the market [11:30]
- A lag in the market [12:40]
- How to keep yourself nimble [13:50]
- Don't overthink things [15:40]
- A quick opening [17:00]
- 12 month recap of the business [18:20]
- Having a value proposition [19:30]
- Techniques to draw patients in [21:00]
- Getting a referral network [23:00]
- Communicating vision with the team [24:00]

Webinar: 3 Must-Use Strategies to Generate More New Patients and Referrals on Autopilot.    

https://onlinemarketingfordoctors.com/sales-funnel-webinar/