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The Online Marketing For Doctors podcast show is laser-focused on helping you, the motivated doctors and surgeons, implement clever, effective marketing ideas that you can use to GROW and SCALE your practice into the empire it deserves to be.
Episodes
Monday May 17, 2021
Monday May 17, 2021
New patient conversion is one of the hottest topics that I get asked about from other practices, especially those that are dealing with self-referring patients, or they are selling high-valued procedures. And more so, how to handle the various objections that prospects throw at them during their sales process.
I get asked quite often…”What is the hardest objection?”, and what I tell them, is that the deadliest objection of them all; is the silent objection.
It's the one that you don't even know about because the prospect hasn't verbalized it, and they are keeping it close to their chest. What makes it so deadly, is that unless it is addressed, they will not be going ahead with you.
But how can you address it, without even knowing what it could be?! As an effective practice manager or patient coordinator, it's something that you need to get really good at unearthing.
In this episode, I’m going to show you how to handle this objection very cleverly. Handling this objection will help you to improve your new patient conversion rate dramatically. 🤩
What we cover:
- The hardest objection of all [00:50]
- A great strategy [01:35]
- The key to this objection [02:05]
- Silent and hidden objections [02:30]
- What to ask your patients [03:15]
- Pre-framing objections [03:40]
- Handling common objections [04:30]
- If you get the price objection [05:10]
- How to improve your sales process [06:05]
- Episode recap [07:00]
Sales guide: www.onlinemarketingfordoctors.com/samurai-sales-guide/
Sunday Apr 25, 2021
Sunday Apr 25, 2021
Approximately 20% of new businesses fail during the first two years of being open, 45% during the first five years, and 65% during the first 10 years. Only 25% of new businesses make it to 15 years or more (according to Data from the U.S. Bureau of Labor Statistics)
As you probably know, this year marks OMD 9th year anniversary.
We are thrilled to have been able to thrive over the last 9 years despite going through a lot of hurdles and changes in our industry.
And I do have some lessons to share with you the key success factors that keep us going strong until these days….
The question I’ve always asked myself is why some practices excel and thrive and some don’t.
I’ve done some research and also observed the most successful practices that we have worked with and here are the key 4 things that they have in common….
PS: Remember…“It’s not the strongest of the species that survives, nor the most intelligent. It’s the one that is most adaptable to change.”- Charles Darwin
Resources:
Sales Guide: 7 Figure Samurai Sword Sales Guide For Clinics
Monday Apr 05, 2021
Monday Apr 05, 2021
My high-performance coach Brendon Burchard always says… “The quality of your life depends on what question you ask yourself every single day.”
Have you asked yourself this question…
“How Can I Generate Thousands of Visits From My Referral Partners?”🤩 Have you leveraged your referral network to drive more patients to your clinic?
In this new OMD TV Show episode, I’ll show you some creative ideas for reaching out to thousands of your targeted patients through influencer and affiliate partner outreach campaigns, and bringing them into your website or clinic.
Key points:
- 3 key marketing questions [01:30]
- The benefit to affiliates [02:20]
- The goal of having affiliate partnerships [03:00]
- The power of shoutouts from influencers [03:20]
- What is hiring an email database? [04:20]
- Buying email ad space [05:00]
- Facebook groups & forum sites [06:40]
- Blogging sites [07:10]
- Incentives for affiliates [09:00]
- Building a successful affiliate program [09:50]
- Final thoughts [11:00]
Subscribe to the podcast:
Apple: https://podcasts.apple.com/au/podcast/online-marketing-for-doctors-podcast/id1372615660
Spotify: https://open.spotify.com/show/4pwmKjLDFJiX6vL8kbd1Xs
Webinar: 3 Must-Use Strategies to Generate More New Patients and Referrals on Autopilot.
https://onlinemarketingfordoctors.com/sales-funnel-webinar/
Tuesday Mar 09, 2021
Tuesday Mar 09, 2021
Most ambitious, driven people wind up taking on way too much in terms of setting goals — especially in the new year. (Yes, I’m looking at you.)
Swept up in the annual ‘new year, new me’ mania, we unwittingly set ourselves up to drown in disappointment.
Sound familiar?
If your big ambition often turns into big overwhelm, this OMDTV is a must watch. You’ll learn a simple 4-step process to help you eliminate burnout before it happens and get laser focused on what’s truly most important this year — and crushing whatever goals you set for yourself and your practice this year.
PS: Remember…“Sometimes, the best way to grow is to cut back.”
What we cover:
- Key points in the process [01:17]
- The first step [01:48]
- The second step [02:14]
- What to focus on [02:58]
- The third step [03:17]
- The fourth step [03:50]
- The three filters [04:55]
- Crossing things off your list [06:01]
- The 5am club [06:25]
Resources:
Webinar: 3 MUST USE STRATEGIES THAT WILL GENERATE NEW PATIENTS & REFERRALS & BUILD-UP YOUR REPUTATION ON AUTO PILOT
https://onlinemarketingfordoctors.com/sales-funnel-webinar/
Have You Join The 5 Am Club?
https://onlinemarketingfordoctors.com/have-you-joined-the-5am-club/
Monday Feb 22, 2021
Monday Feb 22, 2021
I was introduced to the concept of the “Dream 100” when I was reading one of the current best-selling digital marketing books called Traffic Secrets by Russell Brunson which is the idea of identifying the top 100 tribes that thousands of your target audience are already active members of and finding a way to infiltrate these tribes for displaying your targeted message to these tribe members.
And then this will take our ideal patients from “I’ve never heard of this clinic?” to “What is this clinic I keep hearing about?”.
One time, Russell was at an event in Puerto Rico, and he had a chance to spend time with Rachel Hollis, the author of the #1 New York Times best-seller Girl, Wash Your Face.
He asked her the secrets of selling over a million copies of her books to quickly become one of the best-selling authors of all time, and she told him her secrets. 🤩
Check out my latest podcast below to hear Rachel’s answer and find out how you can drive unlimited traffic to your clinic?
What we cover:
- Key marketing questions [00:59]
- Dream 100 method [01:36]
- Rachel Hollis' secret to selling [02:39]
- What if you're just a local business? [03:50]
- Top questions to find your tribes [04:28]
- Driving effective awareness [05:50]
- Using lead magnets [06:55]
Connect with us:
If you want to learn more about driving more of your ideal patients into your sales funnels using targeted messages and hooks, make sure to attend our webinar called “The 3 Must-Use Strategies to Generate More New Patients and Referrals on Autopilot.”
Sign up for the webinar here: https://onlinemarketingfordoctors.com/sales-funnel-webinar/
Monday Jan 25, 2021
Monday Jan 25, 2021
In this episode, we have as special guest Mr. James Nadin, the owner and managing director of Crown Clinic – Australia’s leading hair transplant clinic. We discussed with him how to build a brand that can stand up against the biggest competitors in your niche.
James and his wife Ilka founded Crown Clinic 20 years ago, but it’s still growing incredibly fast, with a 50% growth rate over the last 5 years. The growth of Crown Clinic has been so impressive, that they are now considering branching out into different cities.
An interesting fact about James is that he’s not a medical doctor or surgeon, instead, he came into the industry from a construction background. So, how did James find his way into building Australian’s leading brand for hair transplants? Watch the video and learn more about his incredibly successful story.
What we cover:
- An introduction to James and the Crown Clinic [01:53]
- How James changed his career from construction [03:55]
- Building a successful brand [04:35]
- The power in making mistakes [06:00]
- What is your value proposition [06:45]
- Relying on your team [08:38]
- Best successes and failures [10:00]
- Setting yourself apart [11:10]
- Generating new patience [12:25]
- Key to marketing [14:40]
- How to handle business operations [15:15]
- Becoming a leader [16:00]
- Fun facts about James [18:58]
- Having a vision [20:10]
Connect with us:
If you want to learn more about driving more of your ideal patients into your sales funnels using targeted messages and hooks, make sure to attend our webinar called “The 3 Must-Use Strategies to Generate More New Patients and Referrals on Autopilot.”
Sign up for the webinar here: https://onlinemarketingfordoctors.com/sales-funnel-webinar/
Monday Jan 11, 2021
Monday Jan 11, 2021
In this special episode, we have a special guest on our OMD TV show Ms Christy Xuan -the young, successful female clinic owner and entrepreneur who founded Lumiere Beauty Clinic.
Christy founded Lumière Beauty Clinic around 3 years ago and it’s been growing incredibly fast ever since, with over 20 staff members (including doctors, surgeons and beauty therapists), achieving an annual growth rate of 100%.
The clinic is currently adding new locations and planning a franchising model as well. Christy has a really insightful story to share about the strategies and ways that she was able to rapidly build and grow her business.
Therefore Christy has got a really exciting story to share with us. In this special video episode we’re going to talk about:
- How Lumière Beauty Clinic can generate 1000 patient visits a month
- What is the $20K marketing mistake that you want to avoid
- How she succeeds in managing a cosmetic surgery clinic in her 30s, without having a medical background
- The key elements that helped Christy to scale her clinic fast
- What are her most successful techniques for generating new patients
- How to efficiently manage a work life balance.
- Expert advice for those thinking of starting and scaling a cosmetic surgery clinic
If you want to learn more about driving more of your ideal patients into your sales funnels using targeted messages and hooks, make sure to attend our webinar called “The 3 Must-Use Strategies to Generate More New Patients and Referrals on Autopilot.”
Sign up for the webinar here: https://onlinemarketingfordoctors.com/sales-funnel-webinar/
Connect with us:
Monday Dec 28, 2020
Monday Dec 28, 2020
In the medical profession, a prescription without a diagnosis is malpractice. But in a sales environment, what I see far too often is prospects given sales pitches without getting a proper diagnosis.
Think about how this works in a doctor’s environment; you might go in and see a doctor and they typically start off with “So tell me what's brought you in here today?”, and they pull out their pen and paper and they start to take notes.
If you saw a doctor and before you even said anything to them, they just wrote you a prescription, like... “Yeah, you need antibiotics, here you go, take them!”, you are going to be like ...“Whoa, like what the hell is going on here?”.
But in a sales environment, we’ve noticed people don’t have the same approach to information gathering, or prospects expecting us to show them the solutions without knowing their problems or before understanding if they are even the right fit or not for your practice.
In this video, I’d like to show you how to sell your services or products like a doctor 🤩
And how getting this approach correct, will help you improve your new patient conversion rate dramatically.
7 Figure Samurai Sword Sales Guide For Clinics
Wednesday Nov 04, 2020
Wednesday Nov 04, 2020
“Umm, can I speak to my partner and get back to you later?”
How often do you or your practice manager hear this from a prospective patient?
When it comes to high valued procedures, there is typically a third party involved. It could be a husband or wife - it doesn’t matter; it is whoever that 3rd party is that your prospect keeps referring to when they say something like; “I'm going to need to speak to my partner about this.”.
And what I want to show you today in this new podcast below, is how to handle those “I need to talk to my partner about this.” objections. How to isolate them, and address them, so you can move onto the next steps in your new patient converting cycle. 🤩
Being able to handle this objection will help you to improve your new patient conversion rate dramatically.
Tuesday Oct 27, 2020
Tuesday Oct 27, 2020
The biggest problem facing clinic owners, or entrepreneurs, is getting their potential future patients or clients to discover that they even exist.
Every year, tens of thousands of businesses start and fail because entrepreneurs don’t understand this essential skill: the art and science of getting prospective traffic.
Simply waiting for people to come to you is not an effective strategy.
If you want to learn a simple but effective strategy to master marketing and generate more new patients for your clinic; in this short podcast below, I’ll demonstrate for you the 3 basic questions that you need to ask yourself in order to better position your marketing strategy for achieving great success.