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The Online Marketing For Doctors podcast show is laser-focused on helping you, the motivated doctors and surgeons, implement clever, effective marketing ideas that you can use to GROW and SCALE your practice into the empire it deserves to be.
Episodes
Friday Sep 10, 2021
Friday Sep 10, 2021
I’ve been questioning myself a lot this over the years “How to create a more scalable and sellable practice” or “How to create a business that can thrive without you”
– this is a multi-million-dollar question and especially for a service-based business, it is definitely a challenge as there are so many moving factors in the puzzle in scaling it.
This is what I have been finding... many business owners find themselves trapped in an unsellable business.
Customers or patients ask to deal with the owner or the main doctor, the owner becomes personally involve in serving the customer, reinforcing the customer’s reliance on the owner, and the cycle continues.
A business reliant on its owner is unsellable, so the owner becomes trapped in the business.
I think the goal of building a practice is to make it sellable even though you don’t want to sell or even think about the exit plan in the future but if you want to build a great business that’s attractive to an acquirer you need to think about making your practice more scalable.
In this special episode, I’ve created a podcast called “How to create a more scalable and sellable practice” for you, so please check it out, it will help you immensely. 🙏
PS: Remember whenever you see a successful business, someone once made a courageous decision 💕
Show Note:
Automated Webinar Sales Funnel Course: https://onlinemarketingfordoctors.com/webinar-sales-funnel-course/
Friday Aug 27, 2021
Friday Aug 27, 2021
Are you ready to stop worrying about the ups and downs of new patient bookings and tired of going through these?
- Gaps in your schedule
- Inconsistent flow of new patient bookings
- Wasted time on non-serious enquiries
- Relying on referrals
- Prospects ghosting on you
- Seeing our colleagues getting busier than ever!
In this podcast, I’m showing you the 7 Step Patient Generation System to get more patients than you can handle.
Watch more OMD TV on our website https://onlinemarketingfordoctors.com/
Follow our podcast channels on ITunes, Spotify, Stitcher, PlayerFM or Google Podcasts
Check our our OMD Social Media Channels
LinkedIn: https://www.linkedin.com/company/online-marketing-for-doctors/
Instagram: https://www.instagram.com/onlinemarketingfordoctors/
Facebook: https://www.facebook.com/OnlineMarketingForDoctors/
Friday Aug 13, 2021
Friday Aug 13, 2021
I created a video called An Uphill Battle – It’s Coming, Are You Ready? when Covid hit and advised you and our clients to keep advertising throughout this period and those who stuck with the plan saw a huge success in generating more enquiries and less advertising costs.
It has been over a year since the pandemic began, and I want to make this video “How to win during tough times as practice owners” to reflect some lessons learnt through the past year and hope that you could apply if it happens again.
What we cover:
- When to market [01:00]
- When times are bad [01:50]
- Advertise during a slowdown [02:20]
- Losing share of mind [03:20]
- Key marketing tools [03:45]
- Content marketing [04:20]
- Types of content marketing [05:30]
- The power of your website [06:00]
- How to know if your website is effective [06:20]
- Other content categories [07:20]
- Setting yourself apart [08:00]
- Using webinars [08:40]
- Having a distinct advantage [12:00]
Show Notes:
#52: An Uphill Battle, it’s Coming, Are You Ready?
https://onlinemarketingfordoctors.com/podcast/uphill-battle-coming/
#49: 6 Undeniable Benefits of Podcasting For Healthcare Professionals
https://onlinemarketingfordoctors.com/podcast/benefits-of-podcasting/
Automated Webinar Sales Funnel Course: https://onlinemarketingfordoctors.com/webinar-sales-funnel-course/
Subscribe for more OMD TV episodes: https://www.youtube.com/channel/UC0Rj-0q7AlvBtXO29bSI3Qg
Watch more OMD TV on our website https://onlinemarketingfordoctors.com/
Follow our podcast channels on ITunes, Spotify, Stitcher, PlayerFM or Google Podcasts
OMD Social Media Channels
LinkedIn: https://www.linkedin.com/company/online-marketing-for-doctors/
Instagram: https://www.instagram.com/onlinemarketingfordoctors/
Facebook: https://www.facebook.com/OnlineMarketingForDoctors/
Friday Jul 30, 2021
Friday Jul 30, 2021
I’ve been asking myself a question lately. If you only had one hour this week to work on the marketing plan for your practice, what can I advise you?
In this video, I’m showing you the simple 5-step to create an effective, simple marketing plan that can generate new patient enquiries as soon as you launch it.
You can develop a plan and get your team to start in as little as one hour.
PS: Remember: “The future depends on what you do today.
Key topics discussed:
- What are you key procedures? [00:40]
- Learn from successful companies [01:15]
- What is your One Thing? [01:30]
- Creating lead magnets [02:40]
- Getting prospects' details [03:25]
- Being irresistible [04:00]
- High cost surgeries [04:30]
- Creating offers [05:00]
- Landing pages [06:00]
- Promoting key services [06:50]
- Referral partners & affiliates [07:45]
===============
Resources:
#9: 3 KEY MARKETING QUESTIONS YOU NEED TO ANSWER
https://onlinemarketingfordoctors.com/3-key-marketing-questions/
#14: HOW TO DRIVE UNLIMITED TRAFFIC TO YOUR CLINIC
https://onlinemarketingfordoctors.com/drive-unlimited-traffic-to-your-clinics/
#15: HOW TO GENERATE THOUSANDS OF VISITS FROM YOUR REFERRAL TRIBES?
https://onlinemarketingfordoctors.com/generate-thousands-of-visits-from-referral-tribes/
#26: WHAT IS YOUR ONE THING?
https://onlinemarketingfordoctors.com/what-is-your-one-thing/
Friday Jul 16, 2021
Friday Jul 16, 2021
I’ve been questioning myself for a long time…
If everyone has the same number of hours in a day, why do some people seem to get so much more done than others? How do they do more, achieve more, earn more, have more?
One of my passions is to study how the ultrawealthy, the 0.001% manage their time, get incredible amount of things done, invest and live extraordinary lives?
This life-improvement masterpiece “One Thing” written by Gary Keller – the owner of the biggest real estate company in the world gave me the answer and inspired me to write the script for the next OMD TV video.
They go small.
“Going small” is ignoring all the things that you could do and doing what you should do.
It’s recognising that not all things matter equally and finding the things that matter most. It’s realising that extraordinary results are directly determined by how narrow you can make your focus.
Question yourself…“What’s the ONE Thing you can do today or this week such that by doing it everything else would be easier or unnecessary? find your lead domino, and whack away at it until it falls and starts its amazing domino effect.
And remember…“Be like a postage stamp – stick to one thing you get there.”
Key topics discussed:
- The difference in everyone [00:20]
- Going small [01:00]
- What successful companies have in common [01:40]
- Relating this to your practice [02:10]
- Turning things around [03:10]
- Fire yourself [04:00]
- The secret to extraordinary results [05:00]
- The one thing [05:40]
- The 5am club [06:10]
Webinar: 3 MUST USE STRATEGIES THAT WILL GENERATE NEW PATIENTS & REFERRALS & BUILD-UP YOUR REPUTATION ON AUTO PILOT
https://onlinemarketingfordoctors.com/sales-funnel-webinar/
Have You Join The 5 Am Club?
https://onlinemarketingfordoctors.com/have-you-joined-the-5am-club/
Friday Jul 02, 2021
Friday Jul 02, 2021
Have you ever wondered why certain people seem to be an icon of success and other people don’t seem to make much progress towards their goals?
Do you ever wonder what separates these two groups of people? Have you noticed how it seems like it’s going to be impossible to catch up to the icons of success?
So, what is it that makes these people the way they are?
It comes down to this: MOMENTUM.
It’s much harder to stop or catch up to a moving object than it is to compete with somebody who starts at the same time that you do.
One thing you have to be careful of is becoming a victim of your own success. If you hit momentum, this is not the time to sit back and relax.
If you want to stay ahead of your competitors and learn the most effective ways to gain unstoppable momentum and leave your competition in the dust, check out our latest video: 6 Effective Ways to Leave Your Competition In The Dust
Key Topics:
- [00:50] Know your competitors
- [01:30] What to market and offer
- [01:50] In a crowded market
- [02:50] Offer more value
- [03:05] Don't cut prices
- [03:40] Tune into your patients
- [04:40] The power of momentum
- [05:00] Icons of success
- [05:40] What to watch out for
Show Note
Webinar: 3 MUST USE STRATEGIES THAT WILL GENERATE NEW PATIENTS & REFERRALS & BUILD-UP YOUR REPUTATION ON AUTO PILOT
https://onlinemarketingfordoctors.com/sales-funnel-webinar/
Friday Jun 18, 2021
Friday Jun 18, 2021
Sales and new patient conversion are the blood stream of the business, and one of the key problems that I’ve seen over the years from struggling practice is that they don’t have a proven sales process in place to convert more enquiries into bookings.
People in medical do not perceive themselves as sales people.
If you hire a receptionist who is doing everything administrative and has no sales background or any sales training, how is she supposed to deal with converting prospects to patients, especially for high value procedures?
In this video, I’ll show you the FAB selling method that has been used successfully in many practices to convert more enquiries to bookings.
Key topics discussed:
- Common mistakes [00:35]
- FAB selling method [01:50]
- Follow up with questions [02:30]
- Applying FAB [03:00]
- 'Money' objection [03:40]
- 'Insurance' objection [04:20]
- 'I just have to think about it' objection [05:10]
- Having well trained staff [05:40]
===============
Show Note
Sales Guide: 7 Figure Samurai Sword Sales Guide For Clinics
www.onlinemarketingfordoctors.com/samurai-sales-guide/
Friday Jun 04, 2021
Friday Jun 04, 2021
This week we’d like to bring to you an interesting interview with two clinic owners who have pivoted successfully through this challenging time.
In this special OMD TV guest interview episode, Mr. Brent Goddard & Lance Penn, the owner and managing director of ModPod Sports Podiatry – Sydney’s leading podiatry clinic discussed how ModPod found success during the pandemic?”
This is part of our special Covid Success Stories series, where OMD TV will feature interviews with clinics that successfully pivoted and thrived through the tough times such as the Covid 19 Pandemic.
Key Topics:
- Who is ModPod [01:40]
- Their response to Covid initially [04:00]
- Responding to lockdowns [05:40]
- Working out numbers [06:00]
- Government help [06:45]
- Having a good team [08:15]
- Strategic decisions [09:30]
- Have a good balance with decision making [10:30]
- Noticing changes in the market [11:30]
- A lag in the market [12:40]
- How to keep yourself nimble [13:50]
- Don't overthink things [15:40]
- A quick opening [17:00]
- 12 month recap of the business [18:20]
- Having a value proposition [19:30]
- Techniques to draw patients in [21:00]
- Getting a referral network [23:00]
- Communicating vision with the team [24:00]
Webinar: 3 Must-Use Strategies to Generate More New Patients and Referrals on Autopilot.
Monday May 17, 2021
Monday May 17, 2021
New patient conversion is one of the hottest topics that I get asked about from other practices, especially those that are dealing with self-referring patients, or they are selling high-valued procedures. And more so, how to handle the various objections that prospects throw at them during their sales process.
I get asked quite often…”What is the hardest objection?”, and what I tell them, is that the deadliest objection of them all; is the silent objection.
It's the one that you don't even know about because the prospect hasn't verbalized it, and they are keeping it close to their chest. What makes it so deadly, is that unless it is addressed, they will not be going ahead with you.
But how can you address it, without even knowing what it could be?! As an effective practice manager or patient coordinator, it's something that you need to get really good at unearthing.
In this episode, I’m going to show you how to handle this objection very cleverly. Handling this objection will help you to improve your new patient conversion rate dramatically. 🤩
What we cover:
- The hardest objection of all [00:50]
- A great strategy [01:35]
- The key to this objection [02:05]
- Silent and hidden objections [02:30]
- What to ask your patients [03:15]
- Pre-framing objections [03:40]
- Handling common objections [04:30]
- If you get the price objection [05:10]
- How to improve your sales process [06:05]
- Episode recap [07:00]
Sales guide: www.onlinemarketingfordoctors.com/samurai-sales-guide/
Sunday Apr 25, 2021
Sunday Apr 25, 2021
Approximately 20% of new businesses fail during the first two years of being open, 45% during the first five years, and 65% during the first 10 years. Only 25% of new businesses make it to 15 years or more (according to Data from the U.S. Bureau of Labor Statistics)
As you probably know, this year marks OMD 9th year anniversary.
We are thrilled to have been able to thrive over the last 9 years despite going through a lot of hurdles and changes in our industry.
And I do have some lessons to share with you the key success factors that keep us going strong until these days….
The question I’ve always asked myself is why some practices excel and thrive and some don’t.
I’ve done some research and also observed the most successful practices that we have worked with and here are the key 4 things that they have in common….
PS: Remember…“It’s not the strongest of the species that survives, nor the most intelligent. It’s the one that is most adaptable to change.”- Charles Darwin
Resources:
Sales Guide: 7 Figure Samurai Sword Sales Guide For Clinics