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The Online Marketing For Doctors podcast show is laser-focused on helping you, the motivated doctors and surgeons, implement clever, effective marketing ideas that you can use to GROW and SCALE your practice into the empire it deserves to be.
Episodes
Monday Dec 06, 2021
Monday Dec 06, 2021
This morning, I read an article on Forbes magazine and saw these interesting stats…
“Acquiring a new customer can cost five times more than retaining an existing customer. Increasing customer retention by 5% can increase profits from 25-95%.
The success rate of selling to a customer you already have is 60-70%, while the success rate of selling to a new customer is 5-20%.”
So don't spend 5 times more attracting new patients, nurture the existing ones!
In this podcast, I’m going to show you 3 creative ways to nurture them and improve the patient’s referral.
Thank you for checking it out.!💕
Show Notes:
Links mentioned in this episode:
Discovery call booking link: https://onlinemarketingfordoctors.com/discovery-call-booking/
Monday Nov 22, 2021
Monday Nov 22, 2021
Last week, we had the opportunity to be one of the sponsors of the 43rd annual ASAPS (Australasia Society of Aesthetic Plastic Surgeons) conference and I myself managed to attend all the presentations and training for practice to improve the new patient conversion rate and interestingly everyone was talking about the ONE THING.
In this podcast, I’m showing you the One Move To Take To Increase The New Patient Conversion Rate For Your Clinic IMMEDIATELY.
If you want to know more about how to grow your practice, be sure to check out our other podcast and videos, including ‘8 Steps to Automate Your Marketing and Scale Your Practice Up!’: https://onlinemarketingfordoctors.com/automate-marketing/
Show Notes:
Links mentioned in this episode:
Discovery call booking link: https://onlinemarketingfordoctors.com/discovery-call-booking/
Podcast #1: The Importance of Patient Reviews and 5 Steps to getting More Patient Reviews
https://onlinemarketingfordoctors.com/podcast/getting-more-patient-reviews/
Booking application recommendations:
- Calendly: https://calendly.com
- Hit Appoint: http://www.hitappoint.com
- Set More: https://www.setmore.com
- Cliniko: https://www.cliniko.com
- Schedule Once: https://www.scheduleonce.com
Email automation software recommendations:
- Active Campaign: https://www.activecampaign.com/marketing-automation
- Drip: https://www.drip.com
- Keap: https://keap.com
- Ontraport: https://ontraport.com
- Go High Level https://gohighlevelsolution.com
Friday Nov 19, 2021
Friday Nov 19, 2021
Getting patient reviews is one of the key challenges in improving a medical clinics’ online reputation and increasing new patient conversion rates.
While unhappy patients are more self-motivated to have their frustrations heard and quick to make their feelings known, happy patients will usually need a slight nudge to share their positive experiences with your practice.
Now we all know how important patient reviews are, I’d like to show you some interesting stats here...
84 % of people trust online reviews as much as a personal recommendation.
Customers are more likely to spend 31% more on a business with “excellent” reviews.
Displaying at least 5 reviews can improve the conversion rates by as much as 270%.
In this podcast, I’m showing you the 8 simple & effective ways to generate at least 20 more 5-star reviews a month for your clinic.
Links mentioned in this episode:
Discovery call booking link
https://onlinemarketingfordoctors.com/discovery-call-booking/
Podcast #1: The Importance of Patient Reviews and 5 Steps to Getting More Patient Reviews
https://onlinemarketingfordoctors.com/podcast/getting-more-patient-reviews/
Booking application recommendations:
Hit Appoint: http://www.hitappoint.com/
See More: https://www.setmore.com/
Cliniko: https://www.cliniko.com/
Schedule Once: https://www.scheduleonce.com/
Software automation recommendations:
Active Campaign: https://www.activecampaign.com/marketing-automation
Drip: https://www.drip.com
Keap: https://keap.com
Ontraport: https://ontraport.com
Go High Level https://gohighlevelsolution.com
Review sites where your practice might be reviewed: Google, Facebook, Realself, Rate MDs, True Local or Yelp.
Online reputation monitoring tool: https://www.google.com/alerts
If you want to know more about how to grow your practice, be sure to check out our other videos, including ‘8 Steps to Automate Your Marketing and Scale Your Practice Up!’:
https://onlinemarketingfordoctors.com/automate-marketing/
Friday Oct 08, 2021
Friday Oct 08, 2021
Recently, I had the special privilege of interviewing a doctor who has been running one of the biggest vasectomy centres in Australia for a number of years now, with operations in most major cities in Australia.
In this special OMD TV guest interview episode, Dr. Geoff Cashion, founder and surgeon of Vasectomy Australia discussed about “How To Successfully Sale a Medical Practice Nationwide”
This is part of our special Covid Success Stories series, where OMD TV will feature interviews with clinics that successfully pivoted and thrived through the tough times like the Covid 19 Pandemic presented.
All of the details and much more are available in the full video interview.
Hope you’d enjoy and learn a lot from this episode.
Subscribe for more OMD TV episodes: https://www.youtube.com/channel/UC0Rj-0q7AlvBtXO29bSI3Qg
Watch more OMD TV on our website https://onlinemarketingfordoctors.com/
Follow our podcast channels on ITunes, Spotify, Stitcher, PlayerFM or Google Podcasts
OMD Social Media Channels
LinkedIn: https://www.linkedin.com/company/online-marketing-for-doctors/
Instagram: https://www.instagram.com/onlinemarketingfordoctors/
Facebook: https://www.facebook.com/OnlineMarketingForDoctors/
Friday Sep 24, 2021
Friday Sep 24, 2021
This week, we’d like to bring to you an interesting interview with our special guest who managed to successfully grow one of the biggest medical centres in New South Wales.
In this special OMD TV guest interview episode, Mr Suraj Gandha, managing director of Broadmeadow Medical Centre discussed “Three Ways to Grow Your Medical Practice in a Scalable Way ”
This is part of our special Covid Success Stories series, where OMD TV will feature interviews with clinics that successfully pivoted and thrived through the tough times like the Covid 19 Pandemic presented.
All of the details and much more are available in the full video interview.
Hope you’d enjoy and learn a lot from this episode.
Subscribe for more OMD TV episodes: https://www.youtube.com/channel/UC0Rj-0q7AlvBtXO29bSI3Qg
Watch more OMD TV on our website https://onlinemarketingfordoctors.com/
Follow our podcast channels on ITunes, Spotify, Stitcher, PlayerFM or Google Podcasts
OMD Social Media Channels
LinkedIn: https://www.linkedin.com/company/online-marketing-for-doctors/
Instagram: https://www.instagram.com/onlinemarketingfordoctors/
Facebook: https://www.facebook.com/OnlineMarketingForDoctors/
Friday Sep 10, 2021
Friday Sep 10, 2021
I’ve been questioning myself a lot this over the years “How to create a more scalable and sellable practice” or “How to create a business that can thrive without you”
– this is a multi-million-dollar question and especially for a service-based business, it is definitely a challenge as there are so many moving factors in the puzzle in scaling it.
This is what I have been finding... many business owners find themselves trapped in an unsellable business.
Customers or patients ask to deal with the owner or the main doctor, the owner becomes personally involve in serving the customer, reinforcing the customer’s reliance on the owner, and the cycle continues.
A business reliant on its owner is unsellable, so the owner becomes trapped in the business.
I think the goal of building a practice is to make it sellable even though you don’t want to sell or even think about the exit plan in the future but if you want to build a great business that’s attractive to an acquirer you need to think about making your practice more scalable.
In this special episode, I’ve created a podcast called “How to create a more scalable and sellable practice” for you, so please check it out, it will help you immensely. 🙏
PS: Remember whenever you see a successful business, someone once made a courageous decision 💕
Show Note:
Automated Webinar Sales Funnel Course: https://onlinemarketingfordoctors.com/webinar-sales-funnel-course/
Friday Aug 27, 2021
Friday Aug 27, 2021
Are you ready to stop worrying about the ups and downs of new patient bookings and tired of going through these?
- Gaps in your schedule
- Inconsistent flow of new patient bookings
- Wasted time on non-serious enquiries
- Relying on referrals
- Prospects ghosting on you
- Seeing our colleagues getting busier than ever!
In this podcast, I’m showing you the 7 Step Patient Generation System to get more patients than you can handle.
Watch more OMD TV on our website https://onlinemarketingfordoctors.com/
Follow our podcast channels on ITunes, Spotify, Stitcher, PlayerFM or Google Podcasts
Check our our OMD Social Media Channels
LinkedIn: https://www.linkedin.com/company/online-marketing-for-doctors/
Instagram: https://www.instagram.com/onlinemarketingfordoctors/
Facebook: https://www.facebook.com/OnlineMarketingForDoctors/
Friday Aug 13, 2021
Friday Aug 13, 2021
I created a video called An Uphill Battle – It’s Coming, Are You Ready? when Covid hit and advised you and our clients to keep advertising throughout this period and those who stuck with the plan saw a huge success in generating more enquiries and less advertising costs.
It has been over a year since the pandemic began, and I want to make this video “How to win during tough times as practice owners” to reflect some lessons learnt through the past year and hope that you could apply if it happens again.
What we cover:
- When to market [01:00]
- When times are bad [01:50]
- Advertise during a slowdown [02:20]
- Losing share of mind [03:20]
- Key marketing tools [03:45]
- Content marketing [04:20]
- Types of content marketing [05:30]
- The power of your website [06:00]
- How to know if your website is effective [06:20]
- Other content categories [07:20]
- Setting yourself apart [08:00]
- Using webinars [08:40]
- Having a distinct advantage [12:00]
Show Notes:
#52: An Uphill Battle, it’s Coming, Are You Ready?
https://onlinemarketingfordoctors.com/podcast/uphill-battle-coming/
#49: 6 Undeniable Benefits of Podcasting For Healthcare Professionals
https://onlinemarketingfordoctors.com/podcast/benefits-of-podcasting/
Automated Webinar Sales Funnel Course: https://onlinemarketingfordoctors.com/webinar-sales-funnel-course/
Subscribe for more OMD TV episodes: https://www.youtube.com/channel/UC0Rj-0q7AlvBtXO29bSI3Qg
Watch more OMD TV on our website https://onlinemarketingfordoctors.com/
Follow our podcast channels on ITunes, Spotify, Stitcher, PlayerFM or Google Podcasts
OMD Social Media Channels
LinkedIn: https://www.linkedin.com/company/online-marketing-for-doctors/
Instagram: https://www.instagram.com/onlinemarketingfordoctors/
Facebook: https://www.facebook.com/OnlineMarketingForDoctors/
Friday Jul 30, 2021
Friday Jul 30, 2021
I’ve been asking myself a question lately. If you only had one hour this week to work on the marketing plan for your practice, what can I advise you?
In this video, I’m showing you the simple 5-step to create an effective, simple marketing plan that can generate new patient enquiries as soon as you launch it.
You can develop a plan and get your team to start in as little as one hour.
PS: Remember: “The future depends on what you do today.
Key topics discussed:
- What are you key procedures? [00:40]
- Learn from successful companies [01:15]
- What is your One Thing? [01:30]
- Creating lead magnets [02:40]
- Getting prospects' details [03:25]
- Being irresistible [04:00]
- High cost surgeries [04:30]
- Creating offers [05:00]
- Landing pages [06:00]
- Promoting key services [06:50]
- Referral partners & affiliates [07:45]
===============
Resources:
#9: 3 KEY MARKETING QUESTIONS YOU NEED TO ANSWER
https://onlinemarketingfordoctors.com/3-key-marketing-questions/
#14: HOW TO DRIVE UNLIMITED TRAFFIC TO YOUR CLINIC
https://onlinemarketingfordoctors.com/drive-unlimited-traffic-to-your-clinics/
#15: HOW TO GENERATE THOUSANDS OF VISITS FROM YOUR REFERRAL TRIBES?
https://onlinemarketingfordoctors.com/generate-thousands-of-visits-from-referral-tribes/
#26: WHAT IS YOUR ONE THING?
https://onlinemarketingfordoctors.com/what-is-your-one-thing/
Friday Jul 16, 2021
Friday Jul 16, 2021
I’ve been questioning myself for a long time…
If everyone has the same number of hours in a day, why do some people seem to get so much more done than others? How do they do more, achieve more, earn more, have more?
One of my passions is to study how the ultrawealthy, the 0.001% manage their time, get incredible amount of things done, invest and live extraordinary lives?
This life-improvement masterpiece “One Thing” written by Gary Keller – the owner of the biggest real estate company in the world gave me the answer and inspired me to write the script for the next OMD TV video.
They go small.
“Going small” is ignoring all the things that you could do and doing what you should do.
It’s recognising that not all things matter equally and finding the things that matter most. It’s realising that extraordinary results are directly determined by how narrow you can make your focus.
Question yourself…“What’s the ONE Thing you can do today or this week such that by doing it everything else would be easier or unnecessary? find your lead domino, and whack away at it until it falls and starts its amazing domino effect.
And remember…“Be like a postage stamp – stick to one thing you get there.”
Key topics discussed:
- The difference in everyone [00:20]
- Going small [01:00]
- What successful companies have in common [01:40]
- Relating this to your practice [02:10]
- Turning things around [03:10]
- Fire yourself [04:00]
- The secret to extraordinary results [05:00]
- The one thing [05:40]
- The 5am club [06:10]
Webinar: 3 MUST USE STRATEGIES THAT WILL GENERATE NEW PATIENTS & REFERRALS & BUILD-UP YOUR REPUTATION ON AUTO PILOT
https://onlinemarketingfordoctors.com/sales-funnel-webinar/
Have You Join The 5 Am Club?
https://onlinemarketingfordoctors.com/have-you-joined-the-5am-club/