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The Online Marketing For Doctors podcast show is laser-focused on helping you, the motivated doctors and surgeons, implement clever, effective marketing ideas that you can use to GROW and SCALE your practice into the empire it deserves to be.
Episodes
Friday Jul 02, 2021
Friday Jul 02, 2021
Have you ever wondered why certain people seem to be an icon of success and other people don’t seem to make much progress towards their goals?
Do you ever wonder what separates these two groups of people? Have you noticed how it seems like it’s going to be impossible to catch up to the icons of success?
So, what is it that makes these people the way they are?
It comes down to this: MOMENTUM.
It’s much harder to stop or catch up to a moving object than it is to compete with somebody who starts at the same time that you do.
One thing you have to be careful of is becoming a victim of your own success. If you hit momentum, this is not the time to sit back and relax.
If you want to stay ahead of your competitors and learn the most effective ways to gain unstoppable momentum and leave your competition in the dust, check out our latest video: 6 Effective Ways to Leave Your Competition In The Dust
Key Topics:
- [00:50] Know your competitors
- [01:30] What to market and offer
- [01:50] In a crowded market
- [02:50] Offer more value
- [03:05] Don't cut prices
- [03:40] Tune into your patients
- [04:40] The power of momentum
- [05:00] Icons of success
- [05:40] What to watch out for
Show Note
Webinar: 3 MUST USE STRATEGIES THAT WILL GENERATE NEW PATIENTS & REFERRALS & BUILD-UP YOUR REPUTATION ON AUTO PILOT
https://onlinemarketingfordoctors.com/sales-funnel-webinar/
Friday Jun 18, 2021
Friday Jun 18, 2021
Sales and new patient conversion are the blood stream of the business, and one of the key problems that I’ve seen over the years from struggling practice is that they don’t have a proven sales process in place to convert more enquiries into bookings.
People in medical do not perceive themselves as sales people.
If you hire a receptionist who is doing everything administrative and has no sales background or any sales training, how is she supposed to deal with converting prospects to patients, especially for high value procedures?
In this video, I’ll show you the FAB selling method that has been used successfully in many practices to convert more enquiries to bookings.
Key topics discussed:
- Common mistakes [00:35]
- FAB selling method [01:50]
- Follow up with questions [02:30]
- Applying FAB [03:00]
- 'Money' objection [03:40]
- 'Insurance' objection [04:20]
- 'I just have to think about it' objection [05:10]
- Having well trained staff [05:40]
===============
Show Note
Sales Guide: 7 Figure Samurai Sword Sales Guide For Clinics
www.onlinemarketingfordoctors.com/samurai-sales-guide/
Friday Jun 04, 2021
Friday Jun 04, 2021
This week we’d like to bring to you an interesting interview with two clinic owners who have pivoted successfully through this challenging time.
In this special OMD TV guest interview episode, Mr. Brent Goddard & Lance Penn, the owner and managing director of ModPod Sports Podiatry – Sydney’s leading podiatry clinic discussed how ModPod found success during the pandemic?”
This is part of our special Covid Success Stories series, where OMD TV will feature interviews with clinics that successfully pivoted and thrived through the tough times such as the Covid 19 Pandemic.
Key Topics:
- Who is ModPod [01:40]
- Their response to Covid initially [04:00]
- Responding to lockdowns [05:40]
- Working out numbers [06:00]
- Government help [06:45]
- Having a good team [08:15]
- Strategic decisions [09:30]
- Have a good balance with decision making [10:30]
- Noticing changes in the market [11:30]
- A lag in the market [12:40]
- How to keep yourself nimble [13:50]
- Don't overthink things [15:40]
- A quick opening [17:00]
- 12 month recap of the business [18:20]
- Having a value proposition [19:30]
- Techniques to draw patients in [21:00]
- Getting a referral network [23:00]
- Communicating vision with the team [24:00]
Webinar: 3 Must-Use Strategies to Generate More New Patients and Referrals on Autopilot.
Monday May 17, 2021
Monday May 17, 2021
New patient conversion is one of the hottest topics that I get asked about from other practices, especially those that are dealing with self-referring patients, or they are selling high-valued procedures. And more so, how to handle the various objections that prospects throw at them during their sales process.
I get asked quite often…”What is the hardest objection?”, and what I tell them, is that the deadliest objection of them all; is the silent objection.
It's the one that you don't even know about because the prospect hasn't verbalized it, and they are keeping it close to their chest. What makes it so deadly, is that unless it is addressed, they will not be going ahead with you.
But how can you address it, without even knowing what it could be?! As an effective practice manager or patient coordinator, it's something that you need to get really good at unearthing.
In this episode, I’m going to show you how to handle this objection very cleverly. Handling this objection will help you to improve your new patient conversion rate dramatically. 🤩
What we cover:
- The hardest objection of all [00:50]
- A great strategy [01:35]
- The key to this objection [02:05]
- Silent and hidden objections [02:30]
- What to ask your patients [03:15]
- Pre-framing objections [03:40]
- Handling common objections [04:30]
- If you get the price objection [05:10]
- How to improve your sales process [06:05]
- Episode recap [07:00]
Sales guide: www.onlinemarketingfordoctors.com/samurai-sales-guide/
Sunday Apr 25, 2021
Sunday Apr 25, 2021
Approximately 20% of new businesses fail during the first two years of being open, 45% during the first five years, and 65% during the first 10 years. Only 25% of new businesses make it to 15 years or more (according to Data from the U.S. Bureau of Labor Statistics)
As you probably know, this year marks OMD 9th year anniversary.
We are thrilled to have been able to thrive over the last 9 years despite going through a lot of hurdles and changes in our industry.
And I do have some lessons to share with you the key success factors that keep us going strong until these days….
The question I’ve always asked myself is why some practices excel and thrive and some don’t.
I’ve done some research and also observed the most successful practices that we have worked with and here are the key 4 things that they have in common….
PS: Remember…“It’s not the strongest of the species that survives, nor the most intelligent. It’s the one that is most adaptable to change.”- Charles Darwin
Resources:
Sales Guide: 7 Figure Samurai Sword Sales Guide For Clinics
Monday Apr 05, 2021
Monday Apr 05, 2021
My high-performance coach Brendon Burchard always says… “The quality of your life depends on what question you ask yourself every single day.”
Have you asked yourself this question…
“How Can I Generate Thousands of Visits From My Referral Partners?”🤩 Have you leveraged your referral network to drive more patients to your clinic?
In this new OMD TV Show episode, I’ll show you some creative ideas for reaching out to thousands of your targeted patients through influencer and affiliate partner outreach campaigns, and bringing them into your website or clinic.
Key points:
- 3 key marketing questions [01:30]
- The benefit to affiliates [02:20]
- The goal of having affiliate partnerships [03:00]
- The power of shoutouts from influencers [03:20]
- What is hiring an email database? [04:20]
- Buying email ad space [05:00]
- Facebook groups & forum sites [06:40]
- Blogging sites [07:10]
- Incentives for affiliates [09:00]
- Building a successful affiliate program [09:50]
- Final thoughts [11:00]
Subscribe to the podcast:
Apple: https://podcasts.apple.com/au/podcast/online-marketing-for-doctors-podcast/id1372615660
Spotify: https://open.spotify.com/show/4pwmKjLDFJiX6vL8kbd1Xs
Webinar: 3 Must-Use Strategies to Generate More New Patients and Referrals on Autopilot.
https://onlinemarketingfordoctors.com/sales-funnel-webinar/
Tuesday Mar 09, 2021
Tuesday Mar 09, 2021
Most ambitious, driven people wind up taking on way too much in terms of setting goals — especially in the new year. (Yes, I’m looking at you.)
Swept up in the annual ‘new year, new me’ mania, we unwittingly set ourselves up to drown in disappointment.
Sound familiar?
If your big ambition often turns into big overwhelm, this OMDTV is a must watch. You’ll learn a simple 4-step process to help you eliminate burnout before it happens and get laser focused on what’s truly most important this year — and crushing whatever goals you set for yourself and your practice this year.
PS: Remember…“Sometimes, the best way to grow is to cut back.”
What we cover:
- Key points in the process [01:17]
- The first step [01:48]
- The second step [02:14]
- What to focus on [02:58]
- The third step [03:17]
- The fourth step [03:50]
- The three filters [04:55]
- Crossing things off your list [06:01]
- The 5am club [06:25]
Resources:
Webinar: 3 MUST USE STRATEGIES THAT WILL GENERATE NEW PATIENTS & REFERRALS & BUILD-UP YOUR REPUTATION ON AUTO PILOT
https://onlinemarketingfordoctors.com/sales-funnel-webinar/
Have You Join The 5 Am Club?
https://onlinemarketingfordoctors.com/have-you-joined-the-5am-club/
Monday Feb 22, 2021
Monday Feb 22, 2021
I was introduced to the concept of the “Dream 100” when I was reading one of the current best-selling digital marketing books called Traffic Secrets by Russell Brunson which is the idea of identifying the top 100 tribes that thousands of your target audience are already active members of and finding a way to infiltrate these tribes for displaying your targeted message to these tribe members.
And then this will take our ideal patients from “I’ve never heard of this clinic?” to “What is this clinic I keep hearing about?”.
One time, Russell was at an event in Puerto Rico, and he had a chance to spend time with Rachel Hollis, the author of the #1 New York Times best-seller Girl, Wash Your Face.
He asked her the secrets of selling over a million copies of her books to quickly become one of the best-selling authors of all time, and she told him her secrets. 🤩
Check out my latest podcast below to hear Rachel’s answer and find out how you can drive unlimited traffic to your clinic?
What we cover:
- Key marketing questions [00:59]
- Dream 100 method [01:36]
- Rachel Hollis' secret to selling [02:39]
- What if you're just a local business? [03:50]
- Top questions to find your tribes [04:28]
- Driving effective awareness [05:50]
- Using lead magnets [06:55]
Connect with us:
If you want to learn more about driving more of your ideal patients into your sales funnels using targeted messages and hooks, make sure to attend our webinar called “The 3 Must-Use Strategies to Generate More New Patients and Referrals on Autopilot.”
Sign up for the webinar here: https://onlinemarketingfordoctors.com/sales-funnel-webinar/
Monday Jan 25, 2021
Monday Jan 25, 2021
In this episode, we have as special guest Mr. James Nadin, the owner and managing director of Crown Clinic – Australia’s leading hair transplant clinic. We discussed with him how to build a brand that can stand up against the biggest competitors in your niche.
James and his wife Ilka founded Crown Clinic 20 years ago, but it’s still growing incredibly fast, with a 50% growth rate over the last 5 years. The growth of Crown Clinic has been so impressive, that they are now considering branching out into different cities.
An interesting fact about James is that he’s not a medical doctor or surgeon, instead, he came into the industry from a construction background. So, how did James find his way into building Australian’s leading brand for hair transplants? Watch the video and learn more about his incredibly successful story.
What we cover:
- An introduction to James and the Crown Clinic [01:53]
- How James changed his career from construction [03:55]
- Building a successful brand [04:35]
- The power in making mistakes [06:00]
- What is your value proposition [06:45]
- Relying on your team [08:38]
- Best successes and failures [10:00]
- Setting yourself apart [11:10]
- Generating new patience [12:25]
- Key to marketing [14:40]
- How to handle business operations [15:15]
- Becoming a leader [16:00]
- Fun facts about James [18:58]
- Having a vision [20:10]
Connect with us:
If you want to learn more about driving more of your ideal patients into your sales funnels using targeted messages and hooks, make sure to attend our webinar called “The 3 Must-Use Strategies to Generate More New Patients and Referrals on Autopilot.”
Sign up for the webinar here: https://onlinemarketingfordoctors.com/sales-funnel-webinar/
Monday Jan 11, 2021
Monday Jan 11, 2021
In this special episode, we have a special guest on our OMD TV show Ms Christy Xuan -the young, successful female clinic owner and entrepreneur who founded Lumiere Beauty Clinic.
Christy founded Lumière Beauty Clinic around 3 years ago and it’s been growing incredibly fast ever since, with over 20 staff members (including doctors, surgeons and beauty therapists), achieving an annual growth rate of 100%.
The clinic is currently adding new locations and planning a franchising model as well. Christy has a really insightful story to share about the strategies and ways that she was able to rapidly build and grow her business.
Therefore Christy has got a really exciting story to share with us. In this special video episode we’re going to talk about:
- How Lumière Beauty Clinic can generate 1000 patient visits a month
- What is the $20K marketing mistake that you want to avoid
- How she succeeds in managing a cosmetic surgery clinic in her 30s, without having a medical background
- The key elements that helped Christy to scale her clinic fast
- What are her most successful techniques for generating new patients
- How to efficiently manage a work life balance.
- Expert advice for those thinking of starting and scaling a cosmetic surgery clinic
If you want to learn more about driving more of your ideal patients into your sales funnels using targeted messages and hooks, make sure to attend our webinar called “The 3 Must-Use Strategies to Generate More New Patients and Referrals on Autopilot.”
Sign up for the webinar here: https://onlinemarketingfordoctors.com/sales-funnel-webinar/
Connect with us: